【文章內(nèi)容簡(jiǎn)介】 strategy is in place for human resource management and development. People are key to WalMart39。s business and it invests time and money in training people, and retaining a developing them. Weaknesses. WalMart is the World39。s largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control. Since WalMart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused petitors. The pany is global, but has has a presence in relatively few countries Worldwide. Opportunities. To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region. The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India. New locations and store types offer WalMart opportunities to exploit market development. They diversified from large super centres, to local and mallbased sites. Opportunities exist for WalMart to continue with its current strategy of large, super centres. Threats. Being number one means that you are the target of petition, locally and globally. Being a global retailer means that you are exposed to political problems in the countries that you operate in. The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to lowcost regions of the World. This has lead to price petition, resulting in price deflation in some ranges. Intense price petition is a threat. 　　WalMart Stores, Inc. is the world39。s largest retailer, with $ billion in sales in the fiscal year ending Jan. 31, 2004. The pany employs million associates worldwide through more than 3,600 facilities in the United States and more than 1,570 units . . .more? Go to WalMart Facts 　　Disclaimer: This case study has been piled from information freely available from public sources. It is merely intended to be used for educational purposes only. [編輯]星巴克(Starbucks)SWOT分析案例 優(yōu)勢(shì)－星巴克集團(tuán)的盈利能力很強(qiáng)，2004年的收入超過6億美元。 劣勢(shì)－星巴克以產(chǎn)品的不斷改良與創(chuàng)新而聞名。（譯者注：可以理解為產(chǎn)品線的不穩(wěn)定） 機(jī)會(huì)－新產(chǎn)品與服務(wù)的推出，例如在展會(huì)銷售咖啡。 威脅－咖啡和奶制品成本的上升。 Starbucks SWOT分析原文[2] Strengths(優(yōu)勢(shì)) Starbucks Corporation is a very profitable organization, earning in excess of $600 million in pany generated revenue of more than $5000 million in the same 。 It is a global coffee brand built upon a reputation for fine products and 。 It has almost 9000 cafes in almost 40 。 Starbucks was one of the Fortune Top 100 Companies to Work For in 2005.， 在2005年星巴克就是財(cái)富100強(qiáng)公司之一。 The pany is a respected employer that values its 。 The organization has strong ethical values and an ethical mission statement as follows, 39。Starbucks is mitted to a role of environmental leadership in all facets of our business.39。該組織具有很強(qiáng)的道德價(jià)值觀念和道德使命， 39。星巴克致力于做行業(yè)的佼佼者。 Weaknesses(劣勢(shì)) Starbucks has a reputation for new product development and 。 However, they remain vulnerable to the possibility that their innovation may falter over ，隨著時(shí)間的推移，他們創(chuàng)新仍然容易受到動(dòng)搖可能。 The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home 。 It is often argued that they need to look for a portfolio of countries, in order to spread business ，他們需要尋求一個(gè)投資組合的國(guó)家，在以抵御業(yè)務(wù)的風(fēng)險(xiǎn)。 The organization is dependant on a main petitive advantage, the retail of ，零售的咖啡。 This could make them slow to diversify into other sectors should the need ，多樣化，進(jìn)入其他行業(yè)應(yīng)，如有需要。 Opportunities(機(jī)會(huì)) Starbucks are very good at taking advantage of 。 In 2004 the pany created a CDburning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music ，在他們的圣莫尼卡（美國(guó)加州）咖啡館與惠普，那里的顧客建立他們自己的音樂CD 。 New products and services that can be retailed in their cafes, such as Fair Trade ，如平價(jià)產(chǎn)品。 The pany has the opportunity to expand its global 。 New markets for coffee such as India and the Pacific Rim nations are beginning to ，如印度和太平洋沿岸地區(qū)的國(guó)家都開始出現(xiàn)。 Cobranding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have ，和品牌特許經(jīng)營(yíng)權(quán)的制造商的其他商品和服務(wù)都具有的潛力。 Threats(威脅) Who knows if the market for coffee will grow and stay in favour with customers, or whether another type of beverage or leisure activity will replace coffee in the future?誰知道，在未來，如果市場(chǎng)咖啡會(huì)增加，那些老客戶，是否會(huì)選擇另一種類型的飲料或休閑活動(dòng)，在取代咖啡呢？ Starbucks are exposed to rises in the cost of coffee and dairy 。 Since its conception in Pike Place Market, Seattle in 1971, Starbucks39。 success has lead to the market entry of many petitors and copy cat brands that pose potential ，在1971年西雅圖，星巴克的成功使進(jìn)入市場(chǎng)的許多競(jìng)爭(zhēng)對(duì)手和復(fù)制品牌構(gòu)成潛在威脅。 　　39。Starbucks39。 mission statement is 39。Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our unpromising principles while we grow.39。 The following six guiding principles will help us measure the appropriateness of our decisions39。 more? 39。星巴克39。使命是建立星巴克為世界上最優(yōu)秀的咖啡，同時(shí)保持我們成長(zhǎng)的原則。 39。以下六個(gè)指導(dǎo)原則將幫助我們的措施是否恰當(dāng)，我們的決定39。呢？ Then go to 。 　　Disclaimer: This case study has been piled from information freely available from public sources. 免責(zé)聲明：本案例研究是從公開的免費(fèi)信息源編制而成。 It is merely intended to be used for educational purposes 。 耐克(Nike)SWOT分析案例 優(yōu)勢(shì)－耐克是一家極具競(jìng)爭(zhēng)力的公司，公司創(chuàng)立者與CEO菲爾奈特（Phil Knight）最常提及的一句話便是“商場(chǎng)如戰(zhàn)