26、延闊——佛教思想與企業(yè)管理的融合與借鑒(編輯修改稿)
2025-05-11 11:42 本頁面
【文章內(nèi)容簡介】 n is changing all the time, such as the relation between offer and demand, petitor, the macropolicy, etc. The fact requires all the enterprises to change regularly and timely in order to cater to the new demands of the market or environment. Just as the president of Haier Zhang said, to run a pany is like to walk near the deep cliff and walk on the thin ice everyday. Only concerning about the survival and development cautiously can we make continuous efforts to adapt to external and internal changes in order to shape a hundred years of business and worldclass enterprises.Secondly, all dharma are nonself shows great wisdom and high state of Buddhism thought. According to the Buddha’s teaching, what All dharma are nonself emphasized on is that everything has No Self. No Self means No Nature, namely emptiness. That is to say, all phenomena arise caused by causes and conditions, dependent with each other but with empty form, which is the deep expression of the “emptiness” thought in Buddhism. Simultaneously, it tells us that those with no self attached are to be unity with everything in the universe. There is without going to say that what Buddhism stressed on is we are told if we want to be unity with all things, the primary goal is to achieve the state of no self. It is because of no self that we can penetrate the original form of all phenomena clearly, while it is due to attaching self that we can not observe the essence of all phenomena clearly. There is an old saying: we are to experience in society owing to no self。 we are to attain the state of no self owing to benefiting others. In other words, to break self in our mind will administer a national and human’s affairs. It is knowledge about whether we ourselves can achieve the state of no self depends on ourselves whether our behavior brings the benefit to other beings. Nonself is a great status of life and intelligence. So enterprise management should also employ this great intelligence, great perspective. On the one hand, from the outlook of enterprise marketing management, the reality of the market is an objective existence, not changing according to our will, so we should explore the development of the market rules and demand, thus setting our own strategic approach and tactical means, in stead of assuming subjectively and blind decisionmaking. To take a product for example, the key is that whether it can meet the needs of consumers psychologically. Our products should be based on customerorientation, rather than simply on the products. Only concerning about the quality of this product is not enough, which is like working behind closed doors. The products made may not be what the markets want.On the other hand, it must be more objective and considerate when undertaking munications between the inside and outside of business, the superior and inferior as well as among colleagues. The mind of equality as well as no self should manifest themselves when interacting with other people, municating with consumers with gratitude, and the mind of equality is especially important when treating different levels of colleagues. According to a survey, two thirds of people are selfcentered when judging and dealing with problems. so if only we had attained the status of noself could we benefit others, thus making both of our products and us being accepted。 creating an active, solid, and cooperative atmosphere among us.Again, Buddhism thought to manage the order is the key to enterprise manageme
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