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Perceptions amp。 attitudes Values Feelings, such as fear, rage, despair, amp。 hope Group norms Social Surface . Gross Domestic Product F e d e r a l p u r c h a s e s S t a t e / l o c a l p u r c h a s e sP e r s o n a l d u r a b l e g o o d s P e r s o n a l n o n d u r a b l e g o o d sS e r v i c e F i x e d i n v e s t m e n t sTotal $ Trillion 40% 15% 6% 12% 8% 19% Six Focus Organizations ? Ford Motor Company ? Gateway, Inc. ? Southwest Airlines ? Starbucks Corporation ? Harpo Entertainment Group ? American Red Cross Change ? Too much change = chaos ? Too little change = stagnation How do you view change? Threat Opportunity International Competition in Business Thurow: the next several decades in business will be characterized by intense petition among the United States, Japan, and Europe in core industries. Success will require: ? positive response to the petition in the international marketplace ? responsiveness to ethnic, religious, and gender diversity in the workforce Quality ? A potential means for giving anizations in viable industries a petitive edge in international petition ? A rubric for products and services that are of high status ? A customeroriented philosophy of management with implications for all aspects of anizational behavior ? A cultural value embedded in successful anizations Cannot be optimized Is not a fad Is not an end in itself Quality Three key questions in evaluating qualityimprovement ideas 1. Does the