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全球運(yùn)營(yíng)管理課件newgom3-productdesignandprocess(編輯修改稿)

2024-11-15 11:22 本頁面
 

【文章內(nèi)容簡(jiǎn)介】 sses: changing iron ore into steel sheets ?Fabrication Processes: forming gold into a crown for a tooth ?Assembly Processes: assembling a fender to a car ?Testing Processes: 流程選擇 ?流程選擇: ?參考一下就在廠內(nèi)選擇何種生產(chǎn)流程作出的戰(zhàn)略決策 ?流程類型: ?轉(zhuǎn)化流程:將鐵礦轉(zhuǎn)化成鋼板 ?制作流程:將黃金制成牙冠 ?裝配流程:將防護(hù)板組裝到汽車上 ?檢驗(yàn)流程 Process Selection ? Process Flow Structures (4) ?Job shop: production of small batches of a large number of different products ?Batch shop: a somewhat standardized job shop ?Assembly line: production of discrete parts moving from workstation to workstation at a controlled rate, following the sequence needed to build the product ?Continuous flow: conversion or further processing of undifferentiated materials such as petroleum, chemicals, or beer. ?The Virtual Factory 流程選擇 ?工藝流程結(jié)構(gòu) (4) ?加工車間:生產(chǎn)大量不同產(chǎn)品中的一小部分 ?批量車間:某種標(biāo)準(zhǔn)化的加工車間 ?裝配流水線:按照制造產(chǎn)品必需的順序生產(chǎn),以一定速度在工作站之間流動(dòng)的獨(dú)立零部件。 ?連續(xù)流程:對(duì)未經(jīng)過區(qū)分的材料(如石油、化工制品或啤酒等)進(jìn)行轉(zhuǎn)化或進(jìn)一步加工。 ?虛擬工廠 IV. Continuous Flow III. Assembly Line II. Batch I. Job Shop Low Volume One of a Kind Multiple Products, Low Volume Few Major Products, Higher Volume High Volume, High Standard ization Commercial Printer French Restaurant Heavy Equipment Coffee Shop Automobile Assembly Burger King Sugar Refinery Flexibility (High) Unit Cost (High) Flexibility (Low) Unit Cost (Low) Source: Modified from Robert Hayes and Steven Wheelwright, Restoring Our Competitive Edge: Competing through Manufacturing (New York: John Wiley amp。 Sons, 1984). p. 209. 13 ProductProcess Matrix IV. 連續(xù)流程 III. 裝配流水線 II. 批量車間 I. 加工車間 低產(chǎn)量 其中一種 產(chǎn)品多, 產(chǎn)量低 主要產(chǎn) 品少, 產(chǎn)量高 高產(chǎn)量, 高標(biāo)準(zhǔn)化 商業(yè)打印機(jī) 法國(guó)飯店 重型設(shè)備 咖啡店 汽車組裝 漢堡王 糖 精煉 靈活性 (高 ) 單位成本 (高 ) 靈活性 (低 ) 單位成本 (低 ) 資料來源:根據(jù)羅伯特 海斯與史蒂文 韋爾萊特合蓍的名為 《 恢復(fù)我們的競(jìng)爭(zhēng)優(yōu)勢(shì):通過制造參與競(jìng)爭(zhēng) 》 (紐約: John Wileyamp。Sons1984) 第 209頁內(nèi)容修改而來。 13 產(chǎn)品工藝矩陣 Flow Diagrams * = Points critical to the success of the service ? = Points at which failure is most often experienced Service visible to customer Service not visible to customer Customer drops off car Mechanic makes diagnosis* Discuss needed work with customer* Customer departs with car Collect payment Notify customer Check parts availability? Perform work? Parts available Order parts Inspect/ test and repair Perform corrected work Corrective work necessary Repair not authorized Repair plete Parts not available Repair authorized 流程圖 * =對(duì)服務(wù)成功與否至關(guān)重要的方面 ? = 經(jīng)常經(jīng)歷失敗的方面 客戶可看到的服務(wù) 客戶看不到的服務(wù) 客戶把車留下 機(jī)修工找出毛病 * 與客戶討論需要進(jìn)行的工作 * 客戶將車開走 收款 通知客戶 檢查是否有零配件 ? 完成工作 ? 零配件可用性 訂購(gòu)零配件 檢查 /檢測(cè)與維修 完成校正工作 必要的校正工作 維修未獲批準(zhǔn) 維修完成 沒有零配件 維修獲得批準(zhǔn) Designing Global Products and Services Large Standardized Core Ideal Global Products Platform (the chassis and related parts) for Automotive Industry High Low Low High Breadth Of line In Each Country Global Product Standardization European Options in Global Product Line Strategy Business can standardize the worldwide mix of Products as well as the content of a product An American chemical a
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