商業(yè)開發(fā)businessdevelopment-renewableprocess(編輯修改稿)
2025-02-01 22:48 本頁面
【文章內(nèi)容簡介】 usiness growth strategies are usually short term and structured to suit the events and conditions at the particular position where a firm is located in its business life cycle. Business Development is a process, programme, technique and system for mapping, optimizing and controlling the value flowage of an anization from strategic intent to worth consumption. Levels of Business Development Corporate Commercial Product Product Level of Business Development 1. Incremental Development: This focuses on growing the functionality and relevance of current bundles of value proposition. For example, moving an item to a level of additional functionality by adding more features. 2. Disruptive Development: This is geared for evolving novel innovation to embody fresh bundle of value proposition. For example, bringing forth a totally new product. Commercial Level of Business Development 1. Market Development: This involves increasing the entire market of a firm by charting value proposition to new prospects. 2. Channel Development: This focuses on aligning, structuring and evolving a firm’s channel in pliance to the strategicfit. 3. Value Chain Development: This deals with systematic modification and enrichment of a firm’s value chain for petitiveness. Corporate Level of Business Development The corporate level of business development boosts up petitive positioning of a firm’s total value proposition through restructuring, realignment and change. The Focus of Business Development Business Development focuses on structuring appropriate strategic map for a firm’s business portfolio, so as to ensure continuity, viability and acplishment of strategic intent. Business Development is usually geared for long term survival. Case Study In 2021, the management of Philips observed drawbacks in its business activities. On reviewing the firms position, issues identified included decentralized business planning, logistics and accounting。 7 Business Units。 21 Creation Teams。 Each Team had individual Ramp。D approach。 Distinct regional marketing programmes。 Undifferentiated business models。 USA operations focused on improving retail position。 Inhouse infrastructure。 Large own consumer service anisation. It decided to implement business renewal strate
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