市場營銷講義lect3_presentation(編輯修改稿)
2024-11-14 14:22 本頁面
【文章內(nèi)容簡介】 al size Industry Geographic location Macrosegmentation Decisionmaking unit structure Choice CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT 9 Target marketing strategies Undifferentiated marketing Marketing mix Whole market CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT Example of Undifferentiated Strategy Example Post Office ?Product ?Price ?Promotion ?Distribution Everybody ORGANISATION MARKETING MIX TARGET MARKET 10 CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT 11 Target marketing strategies Differentiated marketing Marketing mix 1 Segment 1 Segment 2 Segment 3 Marketing mix 2 Marketing mix 3 CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT Utilitarian Customer Trendy Casual Price shopper Mainstream Tradition alist LEVI’s Marketing Mix 1 Marketing Mix 2 Marketing
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