服務(wù)運(yùn)作管理整合的視角servicemanagement(編輯修改稿)
2024-11-12 11:26 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ssociated with a defect in the product. 14 ? This notion of service can obviously be extended. Servitization goes beyond the traditional approach of providing ‘a(chǎn)dditional’ services. In the case of servitization, the offer is defined as a ‘bundle’ consisting of both goods and services. ? Servitization thus requires a different mindset. 15 ? Redefining ‘products’ will often mean taking a fresh look at customers’ needs. ? Instead of trying to sell the item with the service as an addon, we should address the problem that a particular product solves. ? This will often lead to the conclusion that the hardware is only part of the solution. 16 ? Solutions are provided not merely by a good and some addedon services, but by means of a package which includes ? both goods and services. Both contribute to the fulfilment of customer needs. 17 From goods to … a bundle of goods and services SERVITISATION Manufacturers bee service producers ! 18 An examination of the different ways of defining the relationship between goods and services reveals three different approaches: ? considering yourself as a mere goods manufacturer and supplier。 ? offering additional services。 and ? embracing the notion of servitization. 19 WHY SERVITIZATION? 20 Why is it that manufacturing panies are being increasin
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