企業(yè)品牌戰(zhàn)略研究外文翻譯-其他專業(yè)(編輯修改稿)
2025-02-24 07:05 本頁面
【文章內(nèi)容簡(jiǎn)介】 estment,profitoriented Background of economic globalization, international petition is increasingly reflected in the brand’s petition, the overwhelming majority of the modern world famous multinational panies with particular emphasis on the use of brand strategy, brand such a full range of output through the form of multinational corporations gradually occupationof the internantional market. it is no exaggeration to say that now,the brand has achieved global strategic objectives of transnational corporations sharp weapon,is an important means to achieve capital expansion. Rome was not built in a day cold .Brand never be in the short term invented to be a long process of accumulation. Many enterprises do not clearly recognize this point,attempt to create a brand in a short time,but ignored the longterm planning and 3 strategy. (2)Brand strategy is a systematic The implementation of brand strategy is a systematic,enterprise strategy and the overall development of an important ponent of petitive implementation of brand strategy is to rely on their overall quality and overall image enhancement,the need for scientific management idea and superb operational skills,but quit a few brand planner in this regard was particularly poor performance and immediate impact brand development ,practical work in the emergence of many such errors:If that job is to create a brand to take a good brand is drawing a satisfactory visual signs only。Advertising is the only way to cuoltivate wellknown brands,in addition to adbertising in the media ,big,the other no attention。scale enterprise product once formed,wellknown brands on the naturally established。wellknown brand is equivalert to high price,to be unrealistically improve the product panies even to furthrer in the brand Wrong Operation not hesitate to give up their own brand business,with foreign panies,brands,or to sell its own brand lowcost transfer,such as our persent more than 20 million“three capital”enterprises,there 90% of the joint venture using the foreign brands。clean silver toothpaste fctory in Ghuangzhou to 2 million yuan cheap to transfer to joint ventures and other brands,is one such outstanding erample of the terrible consequences of today has bee increasingly apparentlost domestic enterprises own brand,product and intellectual property rights,national industrial petitiveness lie! (3)Product is the enterprise petitive advantage in the market can be quickly imitated by petitors,beyond,the brand is insurmountable,real and lasting petitive advantage es from innovation,in order to “change”shouldbe “status quo” Brand is the concentrated expression of the core market is constrantly changing face of any brand at any time to be out of danger .Too much emphasis on the existing achievements,do not attach importance to innovation,leading to a lot of brandname“dismount”the major ’s former chiefmarketing officer Sergio Zyman,“the brand is only the pany logo products and services are different from petitors,is the most effective weapon to open up the market,excellent brand can make your product stand o
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