企業(yè)品牌戰(zhàn)略研究外文翻譯-其他專業(yè)-全文預(yù)覽
【正文】 nd and forecast products, follow the trend has been in a passive situation, can not satisfy market demand。in Consumer Goods market,“P＆ G”， “Oliver”， “Henkel”， and other international panies have formed the three pillars. Third,the brand strategy implementation in China Problems and Errors. Currently,Chinese brands have a huge international marker opportunity and space for international brands has been inevitable,but there are also brand building is not unsatisfactory. Our Enterprise Brand Building Problems： Factors from the point of microenterprises themselves:there is a lace of technology development,brand petitiveness is not strong。brand positioning is not clear,there is a large range of factors such as from the macro social factors:social mechanisms need to be improved,policies and regulations support the neeed to further strengthen the country’s industrial policy,exportoriented policies for different sectors play different role in the country’s industrial policy,exportoriented policies for different sectors play different role in the promotion and limitation,the financial environment for business investment capacity and market expansion ability and the important establishment of market system in China has for many years,despite a significant improvement but still not perfect,ther still has not really adapt to the market economy,consumer psychology has not yet fully mature. current situation of global economic integration, the error of the brand strategy implementation (1)Ignore the brand investment,profitoriented Background of economic globalization, international petition is increasingly reflected in the brand’s petition, the overwhelming majority of the modern world famous multinational panies with particular emphasis on the use of brand strategy, brand such a full range of output through the form of multinational corporations gradually occupationof the internantional market. it is no exaggeration to say that now,the brand has achieved global strategic objectives of transnational corporations sharp weapon,is an important means to achieve capital expansion. Rome was not built in a day cold .Brand never be in the short term invented to be a long process of accumulation. Many enterprises do not clearly recognize this point,attempt to create a brand in a short time,but ignored the longterm planning and 3 strategy. (2)Brand strategy is a systematic The implementation of brand strategy is a systematic,enterprise strategy and the overall development of an important ponent of petitive implementation of brand strategy is to rely on their overall quality and overall image enhancement,the need for scientific management idea and superb operational skills,but quit a few brand planner in this regard was particularly poor performance and immediate impact brand development ,practical work in the emergence of many such errors:If that job is to create a brand to take a good brand is drawing a satisfactory visual signs only。clean silver toothpaste fctory in Ghuangzhou to 2 million yuan cheap to transfer to joint ventures and other
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