企業(yè)品牌戰(zhàn)略研究外文翻譯-其他專業(yè)-全文預(yù)覽
【正文】 e petition undefeated. Consumer awareness deciding the fate of the brand has a direct impact on consumer awareness deciding the fate of the brand has a direct impact on consumer awareness. Brand is the difference between the market enterprise important symbols is the benchmark for consumer spending to brand as the core has bee a cor porate restructuring and reallocation of resources an important mechanism. In addition, enterprises should learn from successful experiences abroad to enhance their design and development capability. Enterprises should dare to challenge the new technology revolution to create their own brand, and increase market petitiveness。brabd positioning is not clear, there is a large range of factors such as blindness. Speaking from the macro social factors: social mechanisms need to be improved, policy, exortoriented policies for different sectors play different role in the promotion and limitation, the financial environment for business investment capacity and market expansion ability and the important influence. The establishment of market system in China has for many years, despite a significant improvement but still not perfect,there still has not really adapt to the market economy, consumer psychology has not yet fully mature. current situation of global economic integration, the error of the brand strategy implementation. (1)Ignore the brand investment, profitoriented Background of economic globalization, international petition is increasingly reflected in the brand’s petition, the overwhelming majority of the brand strategy, brand such a full range of output through the form of multinational corporations gradually occupationof the international market. It is no exaggeration to say that now, the brand has achieced global strategic objectives of transnational corporations sharp weapon, is an important means to cheieve capital expansion. Rome was not built in a day never be in the short term invented to be a long process of accumulation. Many enterprises do not clearly recognize this point, attempt to create a brand in a short time, but ignored the longterm planning and strategy. (2)Brand strategy is a systematic The implementation of brand strategy is a systematic, enterprise strategy and the overall development of an important ponent of petitive strategy. The emplementation of brand strategy is not rely on their overall quality and overall image enhancement, the need for scientific management idea and superb operational skills, but quit a few brand planner in this regard was particularly poor performance and immediate impact brand development, practical work in the emergence of many such errors: If that job is no create a brand to take a good brand is drawing a satisfactory visualsigns only。 in Consumer Goods market, “Pamp。Brand Strategy Research Strategic Brand Managem
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