企業(yè)品牌戰(zhàn)略研究外文翻譯-其他專(zhuān)業(yè)-展示頁(yè)
2025-01-31 07:05本頁(yè)面
【正文】 0’s brand ,not being registered by trademark, is to be acquired, squeeze, even if the residue is hard going down really developed very atypical case, the last century 80s to early 90s,he worked in air conditioning sector hit wonders of the Warburg in 1998,was acquired Kelon,the subsequent deline in brand image is repeated. Brand strategy has been an increasing emphasis on domestic enterprises caused the government to support. Since the 80s of last century reform and opening up,China’s socialist econonomic construction has made remarkable achievements. From a planned economy to market economy era Chiness panies, brand management has grown out of nothing. Information,local governments at all levels of emphasis on brandname,anization promoting the efforts,policies measures have greatly ehangced Qinghai, Shenzhen, Wuhan, Ningbo, Shenyang and other cities on the Chinese famous erterprises incentives to 100 million,on Dali an 3 million Yuan ,on brandname panies have been cities for the 100000yuan reward202100yuan. Japanese 8th 2021 year to Japanese 11th,the 40th International Consumer Electronics Show(CES) in Las Vegas Ventian hotel enterprises in the CES,we achieve superior results. It is understood that this year there are 4000 people registered to participate in China CES,including manufacturers,media and spectators,in the exhibition hall,there are 327 is the world’s most authoritative consumer electronics industry media “TWICE”named for the Chinese consumer electronics brand. status of foreign brands in most sectors is still difficult to shake However,we should also see the face of numerous products on the market,allows consumers blurted out genuinely few domestic the opening up further,to a number of big panies have to squeeze into the Chinese market,Chinese market,a time filled with“sony”,“CocaCola” ， “rejoice” ， “Benz”and various other internantional brands,many of these names foreign brands violently hitting the national brand in the appliance industry ,led by haier brand,“Konka”，“Changhong”， “TCL”and other domestic brands have developed well,but with the “Sony”,“Panasonic”“Samsung”and other brands,they are still there petitive disadvangtage。in Consumer Goods market,“P＆ G”， “Oliver”， “Henkel”， and other international panies have formed the three pillars. Third,the brand strategy implementation in China Problems and Errors. Currently,Chinese brands have a huge international marker opportunity and space for international brands has been inevitable,but there are also brand building is not unsatisfactory. Our Enterprise Brand Building Problems： Factors from the point of microenterprises themselves:there is a lace of technology development,brand petitiveness is not strong。smallscale production and management,brand development lack of overall planning。brand positioning is not clear,there is a large range of factors such as from the macro social factors:social mechanisms need to be improved,policies and regulations support the neeed to further strengthen the country’s industrial policy,exportoriented policies f
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