【正文】 ........................................................................................... 2 第二章 內(nèi)外部環(huán)境分析 ..................................................................................................... 3 一、宏觀環(huán)境分析（ PEST 分析） ................................................................................ 3 （一）政治法律環(huán)境 ............................................................................................ 3 （二）經(jīng)濟(jì)環(huán)境 ................................................................................................... 3 （三）社會(huì)文化環(huán)境 ............................................................................................ 4 （四）技術(shù)環(huán)境 ................................................................................................... 4 二、行業(yè)分析 .............................................................................................................. 5 （一）行業(yè)的競(jìng)爭結(jié)構(gòu)分析 .................................................................................. 5 （二）行業(yè)的外部環(huán)境綜合分析 ........................................................................... 7 三、內(nèi)部狀況分析 ....................................................................................................... 9 （一）戰(zhàn)略分析 ................................................................................................... 9 （二）組織結(jié)構(gòu)分析 .......................................................................................... 12 （三）人力資源分析 .......................................................................................... 14 （四）生產(chǎn)分析 ................................................................................................. 17 （五）財(cái)務(wù)分析 ................................................................................................. 18 （六）營銷分析 ................................................................................................. 19 （七）內(nèi)部環(huán)境綜合分析 ................................................................................... 21 第三章 問題診斷 ............................................................................................................. 22 一、自身實(shí)力與企業(yè)定位不 符 ................................................................................... 22 （一）企業(yè)行業(yè)定位失準(zhǔn) ................................................................................... 22 （二）市場(chǎng)定位失準(zhǔn) .......................................................................................... 25 二、資源能力嚴(yán)重制約了生產(chǎn) ................................................................................... 28 （一）技術(shù)人員的嚴(yán)重匱乏 ................................................................................ 28 （二）設(shè)備資源不足 .......................................................................................... 29 （三）現(xiàn)金流不足 .............................................................................................. 30 第四章 內(nèi)部資源 整合 ...................................................................................................... 38 一、戰(zhàn)略規(guī)劃 ............................................................................................................ 38 （一）認(rèn)準(zhǔn)企業(yè)定位，明確組織愿景 .................................................................. 38 （二）總體戰(zhàn)略 ................................................................................................. 39 （三）業(yè)務(wù)層戰(zhàn)略 .............................................................................................. 41 （四）戰(zhàn)略實(shí)施 ................................................................................................. 42 二、鞏固企業(yè)核心競(jìng)爭力 .......................................................................................... 42 提升企業(yè)文化 ..................................................................................................... 44 三、財(cái)務(wù)資源整合 ..................................................................................................... 45 （一）短期財(cái)務(wù)規(guī)劃 .......................................................................................... 45 （二）中長期融資策略 ....................................................................................... 48 四、設(shè)備資源整合 ..................................................................................................... 50 （一）短期方案 ................................................................................................. 50 （二）長期方案 ................................................................................................. 50 五、人力資源整合 ..................................................................................................... 51 （一）與公司的戰(zhàn)略目標(biāo)相匹配 ......................................................................... 51 （二）優(yōu)化人力資源管理規(guī)劃 ............................................................................ 52 （三）薪酬管理流程改進(jìn) ................................................................................... 54 （四）績效管理流程改進(jìn) ................................................................................... 56 六、營銷資源整合 ..................................................................................................... 60 （一）短期方案 ................................................................................................. 60 （二）中長期方案 .............................................................................................. 61 第五章 總結(jié) .................................................................................................................... 62 附表： ............................................................................................................................. 63 附表 1 銀行應(yīng)收賬款管理政策 ................................................................................ 63 附表 2 研發(fā)部部長績效考核指標(biāo)量表 ...................................................................... 64 附表 3 研發(fā)部工作人員績效考核指標(biāo)量 .................................................................... 65