【正文】 發(fā)揮更加重要的作用。 信息消費(fèi)增長(zhǎng)快。同時(shí)也要看到，當(dāng)前國(guó)內(nèi)外不穩(wěn)定不確定因素仍然較多，在工業(yè)潛在增長(zhǎng)率下降的情況下，多年積累的深層次問(wèn)題與結(jié)構(gòu)調(diào)整投入不足的矛盾更加凸顯，保持工業(yè)經(jīng)濟(jì)平穩(wěn)健康發(fā) 展還要付出巨大努力。 二 、宏觀經(jīng)濟(jì)環(huán)境調(diào)研分析 2021 年，我國(guó)經(jīng)濟(jì)發(fā)展具備很多有利條件和積極因素。 A．宏觀調(diào)研 仁恒濱海中心市場(chǎng)調(diào)查報(bào)告 5 ? 房管、土地、規(guī)劃等相關(guān)部門訪談； ? 報(bào)刊文獻(xiàn)資料收集與分析。 D. 全面摸清企業(yè)品牌保利地產(chǎn)在消費(fèi)者中的知名度、滲透率、美譽(yù)度和忠誠(chéng)度；了解不同層次消費(fèi)者消費(fèi)變化趨勢(shì)，為調(diào)整品牌營(yíng)銷策略及進(jìn)行品牌延伸提供科學(xué)依據(jù)，獲得廣泛的公眾認(rèn)知度和關(guān)注度。仁恒濱海中心市場(chǎng)調(diào)查報(bào)告 1 仁恒濱海市場(chǎng)調(diào)查報(bào)告 組別： 第五組 小組成員： 郭熹鐸、鄧璟霈、侯躍佳、黎子健、藍(lán)致遠(yuǎn)、 盧凱文、蘇勇彬、許曉泉 上課時(shí)間 ： 周三 8 節(jié) 仁恒濱海中心市場(chǎng)調(diào)查報(bào)告 2 目錄 一、市場(chǎng)調(diào)查設(shè)計(jì) ............................................................................................................ 4 ................................................................................................................ 4 ................................................................................................................ 4 ................................................................................................................ 4 二、宏觀經(jīng)濟(jì)環(huán)境調(diào)研分析 .............................................................................................. 5 ........................................................................................... 5 .............................................................................................. 6 ......................................................................................... 12 ......................................................................................... 17 三、項(xiàng)目所在區(qū)域房地產(chǎn)調(diào)研分析 ................................................................................. 21 ............................................................................................ 21 ................................................................................................ 33 ................................................................................................ 40 4 區(qū)域房地產(chǎn)分析結(jié)論 ............................................................................................ 44 四、競(jìng)爭(zhēng)樓盤及參考樓盤調(diào)研分析 ................................................................................. 45 ....................................................................................................... 45 ....................................................................................................... 45 .............................................................................................................. 46 ....................................................................................................... 55 五、區(qū)域消費(fèi)群體購(gòu)買行為與影響因素調(diào)研分析 ............................................................ 56 調(diào)查方法 ................................................................................................ 56 ................................................................................................ 57 ......................................................................................... 59 4. 影響消費(fèi)者群體購(gòu)買決策的因素分析 .................................................................. 61 ..................................................................................... 61 ..................................................................................... 61 六、項(xiàng)目自身情況調(diào)研分析 ............................................................................................ 62 1. 項(xiàng)目土地性質(zhì)調(diào)研分析 ....................................................................................... 62 2. 項(xiàng)目周邊環(huán)境 ..................................................................................................... 62 3. 項(xiàng)目市政交通條件調(diào)研分析 ................................................................................ 63 仁恒濱海中心市場(chǎng)調(diào)查報(bào)告 3 分析 .................................................................................. 63 5. 項(xiàng)目?jī)?yōu)勢(shì)排序 ..................................................................................................... 64 .............................................................................................................. 66 .............................................................................................................. 66 .............................................................................................................. 66 SWOT 分析 .................................................................................................... 66 ................................................................................ 67 ........................................................................................... 69 七、項(xiàng)目市場(chǎng)調(diào)研結(jié)論 ................................................................................................... 70 1. 總體經(jīng)濟(jì)增長(zhǎng)對(duì)本項(xiàng)目的影響分析 ...................................................................... 70 2. 區(qū)域房地產(chǎn)發(fā)展趨勢(shì)對(duì)本項(xiàng)目的影響分析 ........................................................... 71 .................................................. 72 ........................................................................... 73 對(duì)本項(xiàng)目影響的分析 ......................................................... 74 ...................................................... 75 八、項(xiàng)目開發(fā)建議 .......................................................................................................... 76 1. 項(xiàng)目開發(fā)整體構(gòu)想 .............................................................................................. 76 ....................................................................................................... 77 ................................................................................................ 78 ....................................................................................................... 79 .............................................................................................................. 79 九、附錄（調(diào)查問(wèn)卷） ................................................................................................... 80 仁恒濱海中心市場(chǎng)調(diào)查報(bào)告 4 一、市