服裝品牌多元化策略外文翻譯-wenkub
2023-05-19 00:35:36 本頁面
【正文】 t of more domestic Brand name. With the munity as a whole gradually increase brand awareness, consumer brand of clothing is not just the selection criteria remain in the product itself, but through the implementation of brand planning, brand culture by infection, the establishment of trust in the brand image In this petition globalization advances in technology, everchanging consumer demand, population rapidly changing times, the only guarantee of survival and development of the brand is always keep in mind customer needs, preferences and expectations. Brand petition is peopletext forms of petition, consumer demandoriented, market positioning in a reasonable target based on the analysis established brand that has the market petitiveness. Clothing enterprises to implement effective strategies for successful brand must give the brand a reasonable, clear and unique personality of the brand positioning. Careful analysis of the target market, a reasonable position, related to the implementation of all aspects of brand planning, brand planning and objectives can be said that market orientation is closely related to the Department. Brand planning and the relationship between target market is the main content of this paper hope that through this research project, able to develop a scientific and reasonable to provide a theoretical basis for brand strategy and practical reference. Is a brand name, mark, symbol, design or bination of them, with the aim of identifying an enterprise product, to prevent confusion. The term was first positioning the two ads by the manager and ReesAi? raised trout and driven popular, they think: is positioning the product as the starting point, such as a modity, a service pany, institution or even a A person。s diversity and plexity, it is hard to imagine a single market portfolio to meet the needs of all consumers. Market segmentation of the market, the task is to be divided into different consumer groups, that is the target customers, resulting in the formation of the target market. A really good medicine, is not likely to cure, if cure of the drug once claimed, it must be fake, clothing the same token, there can be a brand is for everyone. To bring the Inter age, information globalization bring us today, but also created N number of new human beings, such as, ball race, Petty family, strawberry, BenBen family, NONO group, YOYOU family, FLY family, IF ethnic, LOMO family, dry woman. They have different preferences, with different values, how might like the same style of clothes, how could the same style of clothing like it? These also only 80 at the new man, after 70 more different matter, after 60 other people, imagine, after a 60 portly middleaged, wearing 80 jeans pants after the Korean big ah how incredible! Therefore, for different groups of people, we need more personalized products to meet different consumer groups. Third, differences in clothing brand positioning strategy Due to fierce market petition, so accurate positioning must also be peting with similar products have differences, differentiated brand positioning of the clothing brand is based on the fundamental market. Foreign apparel brands and consumers about the characteristics of the study in addition to the market we are familiar with the investigation and placed too much emphasis on statistical data, a relatively new kind of consumer psychology from the point of view, except for the brand, price, product and so on the surface of things, to understand Due to the growth of its consumer environment, personality facto
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