服裝品牌多元化策略外文翻譯-全文預(yù)覽
【正文】 號、圖案設(shè)計或它們的組合 ,其目的是為了識別某個企業(yè)的產(chǎn)品 , 防止混淆。品牌競爭是“以人文本”的競爭方式 ,以消費者的需求為本 ,在合理的目標(biāo)市場定位分析的基礎(chǔ)上建立起來的品牌 ,才具有市場競爭力。品牌已經(jīng)成為了企業(yè)競爭的法寶 ,出擊市場的利器 ,服裝產(chǎn)業(yè)自然也不例外。s M amp。s leading apparel panies are suddenness of a thunderbolt, the realization of crossborder mergers and acquisitions, the realization of diversified brand management, to seize market share and Carried out a major industry consolidation. Italy39。 the trunk is not rough, brand diversification after risky. Although the introduction of the golden Younger doing a good job on the basis of the leading brands of the brand extension, it is clear that there are reverse and the risk. Because the domestic apparel market seems to have formed a deeprooted prejudices: do most of the local clothing brand in the lowend market, foreign brands tend to occupy the highend market. In addition, the introduction of the young family is one attempt to enrich the product line Although Younger had three brands, but also separation of the market, but anyway, is still Younger. Younger and more brands for the internal matter of dispute, has yet to bear fruit. It was suggested that jumped off the Younger brand, and the other innovative brands, or acquisition of foreign brands. It is understood, Younger, chairman of Lee, such is still hesitant, wait and see. He said not to multibrand and multibrand, not necessarily cling to a brand. Development Strategy Brand development and brand extension similar to the original success of the brand on the basis of the development of new brands, but usually to expand the brand name would be more independent, and the brand image is also rich with independentstyle brand. Hong Kong Kitterick brand, for example, it is 5 by the Hong Kong Polytechnic University graduates in the early 9039。s market advantage is obvious. However, as market petition and consumer demand, showing a wide range, the market is further broken down, Younger39。s core values. We know that clothing in the fabric or style, or work on the advantages of a small detail has been insufficient to provoke a consumer purchases, so this time we need to present a special, can cause consumers to resonate with the aspirations of the heart, take this to impress consumers. If the target consumer group Metersbonwe is the vitality of fashion people aged 1825, according to its characteristics, Metersbonwe extract the core values of the brand is a selfstraightforward, character, courage to accept the image of something new , proposed the do not take the unusual way, the core values, which corresponds to a different consumer groups want special wishes, therefore, greatly stimulated the consumer39。s favorite cities. Of course, the formation of style, but also suffering from the impact of designers such as Versace designer clothing, distinctive style of its design is highly unique aesthetic avantgarde art of characterization, which demonstrated the unique charm is the use of full Renaissance features gorgeous and highly imaginative style, in the conquest of the world39。 but the location is not the product, but the idea of the potential customers, which products to consumers in the brain to identify a suitable location. In fact, the position can be started, consumers can also be started. Found not to meet the desires of consumers, enterprises according to their own resources to produce products to meet this part is positioning the case. Clothing brand positioning is a prerequisite for marketing apparel, clothing brand positioning can be expressed as clothing enterprises in accordance with the target customers of cons
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