服裝品牌多元化策略外文翻譯(存儲(chǔ)版)
【正文】 當(dāng)今市場(chǎng)競(jìng)爭(zhēng)的主要手段。s been 5 brands for different target markets, design styles As each of these brands have different styles, and brand diversification strategy, a different style to meet the consumer demand, relative to expand the market share. However, due to a number of brands are targeting young people, it may be easy to design a different brand of duplication or similar phenomenon, which requires coordination between the designer brands and consultation. 3. M amp。s product line is only part of the industry, if more than the existing range of products to increase its length, that is, bee an extension of product lines, including down, up and extend the twoway extension. Younger men39。出處 : Stiff Nachiablo,瑞士 ,會(huì)計(jì)、商業(yè)、財(cái)經(jīng)歷史 ,2020(15), 第 6376 頁(yè) . 中文 3720 在 原文 : Clothing brand diversification In the present world economy under globalization, brand petition has bee the primary means of market petition. In recent years, the domestic garment industry is developing rapidly growing number of clothing brands, but the influential brandname is not so mushCompetitive brands has bee a magic weapon, a weapon to attack the market, garment industry is no exception. In the course of development of the domestic apparel into the agetargeted an important phase of the study international and domestic brandname clothing case, his understanding of brand strategy and positioning for fashion designers and operators of many enlightenment, so the creation and development of more domestic Brand name. With the munity as a whole gradually increase brand awareness, consumer brand of clothing is not just the selection criteria remain in the product itself, but through the implementation of brand planning, brand culture by infection, the establishment of trust in the brand image In this petition globalization advances in technology, everchanging consumer demand, population rapidly changing times, the only guarantee of survival and development of the brand is always keep in mind customer needs, preferences and expectations. Brand petition is peopletext forms of petition, consumer demandoriented, market positioning in a reasonable target based on the analysis established brand that has the market petitiveness. Clothing enterprises to implement effective strategies for successful brand must give the brand a reasonable, clear and unique personality of the brand positioning. Careful analysis of the target market, a reasonable position, related to the implementation of all aspects of brand planning, brand planning and objectives can be said that market orientation is closely related to the Department. Brand planning and the relationship between target market is the main content of this paper hope that through this research project, able to develop a scientific and reasonable to provide a theoretical basis for brand strategy and practical reference. Is a brand name, mark, symbol, design or bination of them, with the aim of identifying an enterprise product, to prevent confusion. The term was first positioning the two ads by the manager and ReesAi? raised trout and driven popular, they think: is positioning the product as the starting point, such as a modity, a service pany, institution or even a A person。s desire to buy. Fourth, clothing brand positioning strategy of diversification As the only single brand to meet the needs of some consumers, in order to expand market share, operators can be multibrand strategy to expand the scope of products to meet market demand. Multibrand strategy, including an extension of the brand, bra
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