我國運動飲料營銷策略研究(已修改)
2024-08-13 12:03 本頁面
【正文】 . . . .. . 學習好幫手我國運動飲料市場營銷策略研究姜旭東 彭多福 彭多富（內蒙古師范大學體育學院，內蒙古 呼和浩特 010010河北師范大學體育學院，河北 石家莊 050024）作者簡介：姜旭東 1989 年出生，男，在讀碩士研究生。研究方向：運動人體科學。彭多福，1988 年出生，女，在讀碩士研究生。研究方向：運動人體科學。彭多富，1988年出生，女，在讀碩士研究生。研究方向：體育教學。摘 要：運動飲料在人們的日常生活中扮演著越來越重要的角色，運動飲料可以改善運動時人體的內環(huán)境，提高運動后的免疫力、恢復能力，增強機體的抗疲勞能力，使人體在運動過程中充滿活力，延長機體在運動過程中疲勞的出現(xiàn)時間，增強運動過程中的愉悅感。因此，研究和開發(fā)運動型的功能飲料具有相當重要的意義。同時運動型飲料作為市場上的一支力量，它正以自己獨特的魅力吸引著消費者。本文通過對我國的運動飲料市場營銷發(fā)展現(xiàn)狀和前景，營銷策略進行分析研究，把握運動型飲料在我國市場目前階段營銷所呈現(xiàn)的種種問題，致力于探索如何加快運動型飲料的市場開發(fā)力度和豐富運動型飲料的營銷市場，以保證我國的運動飲料市場能夠更快更好的發(fā)展。從而為我國運動飲料市場的主管部門提供的現(xiàn)實依據(jù)和理論參考。關鍵詞：運動飲料。市場營銷。 營銷策略. . . .. . 學習好幫手TITLE: A RESEARCH ON THE MARKETING STRATEGY OF SPORTS DRINK IN CHINAJiang Xudong Peng Duofu Peng Duofu(Physical Education College of Inner Mongolia Normal University, Inner Mongolia Hohhot 010010Physical Education College of Hebei Normal University, Hebei Shijiazhuang 050024)Author brief introduction: Jiang Xudong, male, born in 1989, master. Research interests: human movement science. Peng Duofu, born in 1988, female. Research interests: human movement science. Peng Duofu, born in 1988, female. Research interests: gym teaching.Abstract: In the fierce petition market, the way of selling the products has been the ultimate goal of all operators. In foreign countries, sports drinks have been a part of people39。s life. However, the people are not aware of the benefits of sports drinks in China. With people life rhythm accelerating, labor and social life make people get terribly fatigued, but in such a stressful environment, people are unable to alleviate this fatigue visa the proper rest. More and more people chose smoking, drinking and other ways to eliminate fatigue. However, these methods alleviate the symptoms of fatigue, even cause serious destroy to the body. Drinking sports drinks can not only effectively eliminate fatigue but also replenish nutrients lost from the body. Therefore, making a research about the development and functions of sports has a very important significance. At the same time, sports drinks as a force in the market, it is to its own unique charm to attract consumers. This thesis analyzes the market development status, the prospect of sports drinks and marketing strategy in China. In this paper, the writer through the understanding and knowledge to sport drinks, grasp the problems of sports drinks in our country marketing, explore the speed of sports drinks market development. In order to ensu
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