【正文】 .................................................................................................................2 文獻(xiàn)資料法 .................................................................................................................2 訪談法 .........................................................................................................................2 邏輯分析法 .................................................................................................................23 我國運(yùn)動(dòng)飲料的發(fā)展現(xiàn)狀分析 ...........................................................................................2 品牌產(chǎn)品針對(duì)性不強(qiáng) ......................................................................................................3 產(chǎn)品銷售渠道單一 ..........................................................................................................4 運(yùn)動(dòng)型飲料的宣傳促銷投入 ..........................................................................................4 產(chǎn)品價(jià)格不合理 ..............................................................................................................5 消費(fèi)者對(duì)運(yùn)動(dòng)飲料的消費(fèi)意識(shí)淡薄 ..............................................................................5 國外運(yùn)動(dòng)飲料的競爭激烈 ..............................................................................................54 我國的運(yùn)動(dòng)型飲料的營銷策略研究 ...................................................................................5 加強(qiáng)宣傳，提升人們對(duì)運(yùn)動(dòng)飲料的消費(fèi)觀念 ..............................................................6 豐富銷售渠道，方便運(yùn)動(dòng)人群消費(fèi) ..............................................................................6 借鑒國外的運(yùn)動(dòng)飲料的營銷經(jīng)驗(yàn) ..................................................................................7 把握住旺季的促銷，增加企業(yè)的盈利空間 ..................................................................7 提升產(chǎn)品品質(zhì)，增強(qiáng)企業(yè)競爭力 ..................................................................................7 調(diào)整產(chǎn)品價(jià)格，適應(yīng)市場發(fā)展 ......................................................................................8結(jié) 語 .........................................................................................................................................8參考文獻(xiàn) .....................................................................................................................................9附 錄 .......................................................................................................................................10. . . .. . 學(xué)習(xí)好幫手1 緒論 隨著改革開放的深入和社會(huì)主義市場經(jīng)濟(jì)的確立，各行各業(yè)的發(fā)展勢頭均有很大起色，而飲料行業(yè)作為一種新興產(chǎn)業(yè)逐漸發(fā)展起來，作為體育產(chǎn)業(yè)的運(yùn)動(dòng)飲料產(chǎn)業(yè)從無到有，從小到大的逐漸產(chǎn)生和發(fā)展起來。下面從飲料市場中對(duì)運(yùn)動(dòng)飲料進(jìn)行進(jìn)一步的分析 品牌產(chǎn)品針對(duì)性不強(qiáng)表 31 運(yùn)動(dòng)飲料的產(chǎn)