【正文】 1 / 1252 / 125目 錄第一章 課程簡介 ......................................................................................................4第二章 經(jīng)營分析概述 ..............................................................................................6 經(jīng)營分析的涵義 .............................................................................................7一、概述 ............................................................................................................7二、經(jīng)營分析的概念 ........................................................................................8三、經(jīng)營分析的重點 ........................................................................................8四、經(jīng)營分析服務的主要對象 ........................................................................9五、經(jīng)營分析的主要維度 ..............................................................................10六、經(jīng)營分析的主要分類 ..............................................................................12七、經(jīng)營分析工作的主要特點 ......................................................................12八、經(jīng)營分析的一般步驟和流程 ..................................................................13九、經(jīng)營分析的常見模式 ..............................................................................14十、經(jīng)營分析的分析思路 ..............................................................................18 經(jīng)營分析主要內(nèi)容 .......................................................................................18一、概述 ..........................................................................................................18二、內(nèi)容簡介 ..................................................................................................18三、業(yè)務發(fā)展情況分析 ..................................................................................20四、客戶情況分析 ..........................................................................................22五、市場競爭分析 ..........................................................................................24六、服務質(zhì)量分析 ..........................................................................................26七、經(jīng)營分析目前存在的主要問題 ..............................................................28第三章 常用經(jīng)營分析方法及模型介紹 ...............................................................31 常用的經(jīng)營分析方法 ...................................................................................32一、概述 ..........................................................................................................32二、對比分析法 ..............................................................................................36三、平衡分析法 ..............................................................................................37四、動態(tài)分析法 ..............................................................................................37五、指數(shù)分析法 ..............................................................................................38六、因素分析法 ..............................................................................................38七、異常分析法 ..............................................................................................39八、分組分析法 ..............................................................................................393 / 125九、趨勢分析法 ..............................................................................................39十、結(jié)構(gòu)與比例分析法 ..................................................................................40十一、多維分析法 ..........................................................................................40 常用的經(jīng)營戰(zhàn)略分析模型 ...........................................................................41一、概述 ..........................................................................................................41二、戰(zhàn)略舉措優(yōu)先排序法 ..............................................................................41三、PEST 分析模型 .........................................................................................42四、問題分解分析法 ......................................................................................43五、PDCA 分析模型 .........................................................................................48六、KANO 分析模型 .........................................................................................50七、波士頓（BCG）分析矩陣 ........................................................................51八、SCP 分析模型 ...........................................................................................52九、SWOT 分析模型 .........................................................................................54十、波特五力分析模型 ..................................................................................55十一、戰(zhàn)略鐘模型 ..........................................................................................55第四章 數(shù)據(jù)分析及圖表制作方法介紹 ................................................................57 數(shù)據(jù)分析方法 ...............................................................................................58一、概述 ..........................................................................................................58二、OLAP 分析 .................................................................................................61三、關聯(lián)分析 ..................................................................................................61四、相關性分析 ..............................................................................................63五、趨勢預測分析 ..........................................................................................64六、彈性分析 ..................................................................................................66 制作技巧 .......................................................................................................69 圖表制作方法及步驟 ...................................................................................72一、概述 ..........................................................................................................72二、確定表達的主題 ......................................................................................72三、確定對比關系 .........................