【正文】 XX 公司 CRM解決方案書北京可為時(shí)代科技有限公司2 / 84CONTENTS1. 構(gòu)建“以客戶為中心”的企業(yè) .........................................................................................................................42. CRM 應(yīng)用背景分析 ...........................................................................................................................................6. 業(yè)務(wù)背景分析 ...........................................................................................................................6. 營銷管理分析 ...........................................................................................................................63. CRM 關(guān)鍵應(yīng)用 .................................................................................................................................................13. 客戶資源企業(yè)化管理 .............................................................................................................13. 業(yè)務(wù)過程透視管理 .................................................................................................................14. 員工管理 .................................................................................................................................17. 分支機(jī)構(gòu)協(xié)同管理（如沒有分公司，刪除本節(jié)） .............................................................18. 量化的分析決策支持 .............................................................................................................194. 用友 TURBOCRM 完整解決方案 .................................................................................................................23. 全面客戶信息管理 .................................................................................................................24. 客戶資源分配及轉(zhuǎn)移管理 .....................................................................................................26. 客戶信用管理 .........................................................................................................................27. 客戶聯(lián)系人管理 .....................................................................................................................29. 客戶聚類管理 .........................................................................................................................30. 客戶生命周期管理 .................................................................................................................31. 合作伙伴管理 .........................................................................................................................31. 線索管理 .................................................................................................................................33. 市場活動 .................................................................................................................................33. 網(wǎng)站營銷 .................................................................................................................................36. 搜索營銷 .................................................................................................................................36. 競爭管理 .................................................................................................................................37. 銷售計(jì)劃管理 .........................................................................................................................38. 銷售管理 .................................................................................................................................39. 合同及執(zhí)行管理 .....................................................................................................................41. 服務(wù)管理 .................................................................................................................................43. 客戶關(guān)懷管理 .........................................................................................................................45. 分支機(jī)構(gòu)管理（如沒有分支機(jī)構(gòu)，刪除） .........................................................................47. 工作協(xié)同管理 .........................................................................................................................48. 成本控制 .................................................................................................................................48. 工作計(jì)劃及執(zhí)行管理 .............................................................................................................50. 員工管理 .................................................................................................................................51. 業(yè)務(wù)決策與量化評估 .............................................................................................................525. 用友 TURBOCRM 應(yīng)用規(guī)劃 .........................................................................................................................59. 針對企業(yè)決策者的應(yīng)用 .........................................................................................................59. 針對部門主管的應(yīng)用 .............................................................................................................59. 針對企業(yè)員工的應(yīng)用 .............................................................................................................603 / 846. 用友 TURBOCRM 技術(shù)架構(gòu)及標(biāo)準(zhǔn) .............................................................................................................61. 用友 TURBOCRM 總體架構(gòu) ..................................................................................................61. 用友 TURBOCRM 技術(shù)架構(gòu) ..................................................................................................61. 用友 TURBOCRM 網(wǎng)絡(luò)部署 ..................................................................................................62. 用友 TURBOCRM 開放接口標(biāo)準(zhǔn) ..........................................................................................66. 系統(tǒng)硬件環(huán)境 ............................................................................................