【正文】 恒邦國際大廈 項目 可 行 性 研 究 報 告 臺州恒邦置業(yè) 有限公司 二 ○一○ 年 五月二十 日 1 目 錄 第一章 總 論 ................................................................................................................... 3 項目概況 ................................................................................................................. 3 可行性研究報告編制依據(jù) ......................................................................................... 4 可行性研究范圍 ....................................................................................................... 5 研究結(jié)論及建議 ....................................................................................................... 5 主要經(jīng)濟(jì)技術(shù)指標(biāo) ................................................................................................... 5 第二章 外部環(huán)境分析 ......................................................................................................... 7 宏觀經(jīng)濟(jì)增長 .......................................................................................................... 7 20xx年 房地產(chǎn)市場趨勢 ............................................................................................ 7 商品住宅市場的發(fā)展趨勢 ......................................................................................... 8 項目所處區(qū)位背景 ................................................................................................... 9 項目外部環(huán)境 分析結(jié)論 ........................................................................................... 11 第三章 項目市場分析與營銷戰(zhàn)略 ......................................................................................12 杜橋鎮(zhèn) 房地產(chǎn)市場 現(xiàn)狀 ...........................................................................................12 比較性樓盤基本情況及 分析 ....................................................................................12 項目定位 ................................................................................................................13 營銷戰(zhàn)略 ................................................................................................................14 第四章 建設(shè)方案 ...............................................................................................................15 規(guī)劃原則 ................................................................................................................15 整體布局 ................................................................................................................15 道路交通規(guī)劃 .........................................................................................................16 綠化景觀規(guī)劃 .........................................................................................................16 建筑設(shè)計 ................................................................................................................17 戶型設(shè)計 ................................................................................................................17 無障礙設(shè)計 .............................................................................................................18 第五章 公共設(shè)施方案 ........................................................................................................18 節(jié)能設(shè)計 ................................................................................................................18 環(huán)保設(shè)計 ................................................................................................................18 消防設(shè)計 ................................................................................................................18 給排水設(shè)計 .............................................................................................................19 電氣設(shè)計 ................................................................................................................19 第六章 項目實施進(jìn)度安排 ....................................................................................................20 第七章 投資估算與資金籌措 .................................................................................................20 估算依據(jù) ................................................................................................................20 開發(fā)成本估算 .........................................................................................................20 資金籌措及使用計劃 ...............................................................................................23 第八章 財務(wù)效益分析 ...........................................................................................................23 經(jīng)濟(jì)評價說明 .........................................................................................................23 項目銷售收入估算 ..................................................................................................24 經(jīng)濟(jì)效益分析 .........................................................................................................25 第九章 社會評價 ..................................................................................................................26 2 第十章 風(fēng)險分析 ..................................................................................................................26 購買力風(fēng)險 ...........................................................................................................27 原材料價格還會出現(xiàn)波動 ......................................................................................27 利率上調(diào)風(fēng)險 ........................................................................................................27 市場風(fēng)險 ...............................................................................................................27 突發(fā)事件 ...............................................................................................................27 敏感性分析 ...........................................................................................................28 盈虧平衡分析 ......................................