國美家電應對價格戰(zhàn)的策略所有專業(yè)(已修改)
2025-06-01 14:47 本頁面
【正文】 國美 家電 應對價格戰(zhàn)的策略 摘要： 價格戰(zhàn)是現(xiàn)代企業(yè)的一種非常重要的營銷手段，在市場運作中合理利用價格杠桿作用，實行有效的市場競爭。價格戰(zhàn)愈演愈烈，一些企業(yè)經營者已經陷入“價格戰(zhàn)”的怪圈之中，產品價格一降再降，但是，市場卻在不斷萎縮，企業(yè)盈利也日漸減少。許多 家電 企業(yè)沒能正確地對待價格戰(zhàn)出現(xiàn)的原因以及采取正確的策略。本文主要是針對價格戰(zhàn)的起源、產生戰(zhàn)的的原因分析，在價格戰(zhàn)嚴峻的發(fā)展下企業(yè)如何對產品進行定價、以及采取什么樣的策略解決價格戰(zhàn)中出現(xiàn)的問題。 The price war is the modern enterprise of a very important marketing means, in the market operation reasonable use price leverage, implement effective market petition. Price war intensified, some enterprise operator has fallen into the trap of the price war, the price of a falling, but the market was continue to shrink, corporate earnings also decreased with each passing day. Many home appliance enterprise failed to properly treated the cause of the event and price to take the right strategy. This paper mainly is aims at the price of the origin, produce wars in the cause analysis, the development of price under severe pricing for how the enterprise products, and what kind of price war strategy to solve the problems. 關鍵字：價格戰(zhàn)，國美，市場經濟 ，電器 論文采
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