國(guó)美家電應(yīng)對(duì)價(jià)格戰(zhàn)的策略所有專(zhuān)業(yè)-wenkub
2023-05-19 14:47:59 本頁(yè)面
【正文】 價(jià)格戰(zhàn)是現(xiàn)代企業(yè)的一種非常重要的營(yíng)銷(xiāo)手段，在市場(chǎng)運(yùn)作中合理利用價(jià)格杠桿作用，實(shí)行有效的市場(chǎng)競(jìng)爭(zhēng)。 The price war is the modern enterprise of a very important marketing means, in the market operation reasonable use price leverage, implement effective market petition. Price war intensified, some enterprise operator has fallen into the trap of the price war, the price of a falling, but the market was continue to shrink, corporate earnings also decreased with each passing day. Many home appliance enterprise failed to properly treated the cause of the event and price to take the right strategy. This paper mainly is aims at the price of the origin, produce wars in the cause analysis, the development of price under severe pricing for how the enterprise products, and what kind of price war strategy to solve the problems. 關(guān)鍵字：價(jià)格戰(zhàn)，國(guó)美，市場(chǎng)經(jīng)濟(jì) ，電器 論文采用文獻(xiàn)法、案例分析法、調(diào)查法等研究方法，從以下方面進(jìn)行研究論述： 一、價(jià)格戰(zhàn)的意義 價(jià)格戰(zhàn)在是市場(chǎng)經(jīng)濟(jì)的必然產(chǎn)物是市場(chǎng)營(yíng)銷(xiāo)的重要組成部分。 價(jià)格戰(zhàn)是一把 雙刃劍 ,能有效提高企業(yè)市場(chǎng)占有率、擴(kuò)大產(chǎn)品知名度 ,但運(yùn)用不當(dāng)會(huì)給企業(yè)帶來(lái)很多負(fù)面影響。國(guó)美和蘇寧 兩個(gè)家電連鎖巨頭的競(jìng)爭(zhēng)，給消費(fèi)者帶來(lái)了實(shí)惠。 當(dāng)一個(gè)產(chǎn)業(yè)市場(chǎng)發(fā)展成熟到一定程度，當(dāng)促銷(xiāo)戰(zhàn)、廣告戰(zhàn)、公關(guān)戰(zhàn)等各項(xiàng)
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