國美家電應對價格戰(zhàn)的策略所有專業(yè)-wenkub
2023-05-19 14:47:59 本頁面
【正文】 價格戰(zhàn)是現(xiàn)代企業(yè)的一種非常重要的營銷手段，在市場運作中合理利用價格杠桿作用，實行有效的市場競爭。 The price war is the modern enterprise of a very important marketing means, in the market operation reasonable use price leverage, implement effective market petition. Price war intensified, some enterprise operator has fallen into the trap of the price war, the price of a falling, but the market was continue to shrink, corporate earnings also decreased with each passing day. Many home appliance enterprise failed to properly treated the cause of the event and price to take the right strategy. This paper mainly is aims at the price of the origin, produce wars in the cause analysis, the development of price under severe pricing for how the enterprise products, and what kind of price war strategy to solve the problems. 關鍵字：價格戰(zhàn)，國美，市場經(jīng)濟 ，電器 論文采用文獻法、案例分析法、調(diào)查法等研究方法，從以下方面進行研究論述： 一、價格戰(zhàn)的意義 價格戰(zhàn)在是市場經(jīng)濟的必然產(chǎn)物是市場營銷的重要組成部分。 價格戰(zhàn)是一把 雙刃劍 ,能有效提高企業(yè)市場占有率、擴大產(chǎn)品知名度 ,但運用不當會給企業(yè)帶來很多負面影響。國美和蘇寧 兩個家電連鎖巨頭的競爭，給消費者帶來了實惠。 當一個產(chǎn)業(yè)市場發(fā)展成熟到一定程度，當促銷戰(zhàn)、廣告戰(zhàn)、公關戰(zhàn)等各項
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