西安市國(guó)際幸福城住宅地產(chǎn)項(xiàng)目營(yíng)銷推廣策劃方案(47頁(yè))-公寓住宅(已修改)
2025-08-24 06:53 本頁(yè)面
【正文】 國(guó)際幸福城營(yíng)銷策劃提案 目 錄 本本 案案 所所 要要 研研 討討 的的 主主 旨旨 和和 要要 義義 ..................................................................................................................................................................................... 3 一、銷售現(xiàn)狀的研討： .......................................................................................................................................................................................... 3 二、如何使國(guó)際幸福城銷售現(xiàn)狀得到 根本改善，走上可持續(xù)良性發(fā)展的道路： .......................................................................................... 3 第一部分 營(yíng)銷診斷篇 ............................................................................................................................................................................................. 4 第二部分 市場(chǎng)研討篇 ............................................................................................................................................................................................. 7 一、西安市房地產(chǎn)市場(chǎng)分析 .................................................................................................................................................................................. 7 二、對(duì)本案形成競(jìng)爭(zhēng)的物業(yè)類別有哪些其發(fā)展趨勢(shì)如何 ................................................................................................................................ 19 三、本案在區(qū)域競(jìng)爭(zhēng)下出路何在 ........................................................................................................................................................................ 19 第三部分 發(fā)展理念篇 ........................................................................................................................................................................................... 21 第四部分 產(chǎn)品規(guī)劃篇 ........................................................................................................................................................................................... 24 一、產(chǎn)品當(dāng)前規(guī)劃概述： .................................................................................................................................................................................... 26 二、基于項(xiàng)目發(fā)展理念和市場(chǎng)，調(diào)整產(chǎn)品規(guī)劃方案： .................................................................................................................................... 27 三、項(xiàng)目投資分析： ............................................................................................................................................................................................ 24 第五部分 項(xiàng)目定位篇 ........................................................................................................................................................................................... 28 一、客群定位： .................................................................................................................................................................................................... 28 二、產(chǎn)品定位： .................................................................................................................................................................................................... 31 三、形象定位： .................................................................................................................................................................................................... 32 四、市場(chǎng)定位： .................................................................................................................................................................................................... 33 第六 部分 營(yíng)銷推廣篇 ........................................................................................................................................................................................... 34 一、首用公關(guān)策略，打開當(dāng)前滯銷僵局： ........................................................................................................................................................ 34 二、調(diào)整推廣手段： 與項(xiàng)目形象保持一致： .........................................................................................................
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