我國(guó)運(yùn)動(dòng)飲料營(yíng)銷(xiāo)策略研究-文庫(kù)吧
2024-07-26 12:03 本頁(yè)面
【正文】 re sports drinks in China marketing develop better and faster. Therefore, we need further research, and provide a realistic basis and theoretical reference for enough relevant departments of our country sports drinks.. . . .. . 學(xué)習(xí)好幫手Keywords: Sports drink。 Marketing。 Marketing strategy. . . .. . 學(xué)習(xí)好幫手目 錄1 緒論 .......................................................................................................................................12 研究對(duì)象與方法 ...................................................................................................................2 研究對(duì)象 ..........................................................................................................................2 研究方法 ..........................................................................................................................2 文獻(xiàn)資料法 .................................................................................................................2 訪(fǎng)談法 .........................................................................................................................2 邏輯分析法 .................................................................................................................23 我國(guó)運(yùn)動(dòng)飲料的發(fā)展現(xiàn)狀分析 ...........................................................................................2 品牌產(chǎn)品針對(duì)性不強(qiáng) ......................................................................................................3 產(chǎn)品銷(xiāo)售渠道單一 ..........................................................................................................4 運(yùn)動(dòng)型飲料的宣傳促銷(xiāo)投入 ..........................................................................................4 產(chǎn)品價(jià)格不合理 ..............................................................................................................5 消費(fèi)者對(duì)運(yùn)動(dòng)飲料的消費(fèi)意識(shí)淡薄 ..............................................................................5 國(guó)外運(yùn)動(dòng)飲料的競(jìng)爭(zhēng)激烈 ..............................................................................................54 我國(guó)的運(yùn)動(dòng)型飲料的營(yíng)銷(xiāo)策略研究 ...................................................................................5 加強(qiáng)宣傳，提升人們對(duì)運(yùn)動(dòng)飲料的消費(fèi)觀(guān)念 ..............................................................6 豐富銷(xiāo)售渠道，方便運(yùn)動(dòng)人群消費(fèi) ..............................................................................6 借鑒國(guó)外的運(yùn)動(dòng)飲料的營(yíng)銷(xiāo)經(jīng)驗(yàn) ..................................................................................7 把握住旺季的促銷(xiāo)，增加企業(yè)的盈利空間 ..................................................................7 提升產(chǎn)品
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