【正文】 ........................................................348. 房地產(chǎn)三級市場 ——租賃市場價格水平分析 ..................................................................35二、2022年度南京市商品房價格因素及相關(guān)分析 ..................................................................35 ...............................................352. 經(jīng)濟(jì)增長及消費(fèi)者信心 ——價格支撐面之一 ..................................................................373. 投資拉動 ——價格支撐面之二 ......................................................................................374. 商品房直接成本的上升帶動房價上漲 ..............................................................................385. 城市化戰(zhàn)略與房價水平 ——地區(qū)中心效應(yīng)顯現(xiàn) ..............................................................386. 開發(fā)商保利因素 ——樓盤品質(zhì)化傾向 ..............................................................................397. 拆遷新法等政策影響 ..........................................................................................................39三、南京市房價展望 ..................................................................................................................391. 2022年房價總體特征 ..........................................................................................................392. 2022年市場環(huán)境及房價趨勢 ..............................................................................................39第四節(jié) 消費(fèi)者調(diào)查研究 .............................................................................................................41一、背景資料 ..............................................................................................................................411. 樣本特征 ..............................................................................................................................412. 研究方法 ..............................................................................................................................413. 研究指標(biāo) ..............................................................................................................................41二、購房者基本情況分析 ..........................................................................................................421. 年齡結(jié)構(gòu)分析 ......................................................................................................................422. 學(xué)歷分析 ..............................................................................................................................423. 收入結(jié)構(gòu)分析 ......................................................................................................................43三、購房需求分析 ......................................................................................................................431. 面積需求分析 ......................................................................................................................432. 收入與可承受價位交叉分析 ..............................................................................................443. 套型 選 擇 ..............................................................................................................................454. 消費(fèi)者可承受商品房總價分析 ..........................................................................................45四、購房者行為分析 ..................................................................................................................451. 付款方式分析 ......................................................................................................................452. 收入與媒體影響度交叉分析 ..............................................................................................463. 年齡與購房區(qū)域交叉分析 ..................................................................................................474. 購房者對 2022年房價變化的心理預(yù)期和接受能力分析 ..................................................47第五節(jié) 生活指數(shù)評價 ....................................................................................................................49一、 生活指數(shù)評價 ..............................................................................................................491. 區(qū)域生活指數(shù)模型 ..............................................................................................................492. 應(yīng)用與測評結(jié)果 ..................................................................................................................50二、典型樓盤生活指數(shù)評價 ......................................................................................................501. 典型樓盤生活指數(shù)模型 ......................................................................................................502. 應(yīng)用與測評結(jié)果 ..................................................................................................................51三、典型樓盤性價比分析 ..........................................................................................................52四、抉策地產(chǎn)研究中心生活指數(shù)專項(xiàng)研究 ..............................................................................521. 典型樓盤生活指數(shù)及性價比綜合分析報告 ......................................................................522. 樓盤項(xiàng)目前期定位研究 ......................................................................................................52第六節(jié) 廣告監(jiān)測與研究 ................................................................................................................53一、第三季度南京市房地產(chǎn)平面廣告投放監(jiān)測 ......................................................................53二、2022年112月南京市樓盤報紙平面廣告投放統(tǒng)計分析 ..............................................531. 投放量排名 ..........................................................................................................................532. 投放頻率排名 ......................................................................................................................533. 分區(qū)域投放量統(tǒng)計 ..............................................................................................................544. 物業(yè)類廣告投放量統(tǒng)計 ......................................................................................................545. 開發(fā)商樓盤平面廣告投放量統(tǒng)計 ......................................................................................55三、南京地區(qū)各平面媒體影響度分析 ..........................................