【正文】 abovementioned content forms the written characters send to the area and market department to examine and approve. Begin the preparation after the scheme is defined Second step:location selection Second step: location selection First step: program proposal location requirement Area/distance time assembly In the urban district, the place traffic is convenient, the place that the citizens are all very familiar with. Can park 3 middle bus and put 2 and register table Identify the location a month before the activity Start place Dispatch a car at distributors exhibition rooms conduct s , choose suitable concrete position that dispatch a car Dispatch a car in the area( about 50 square meters), park in the area destination Good with the road state of dispatching a car between the ground, the countryside place of the beautiful scenery Rest area（ about100square meter）， park in the area Identify the location a month before the activity route The state of the road is good, there are relatively few traffic lights 1020mile A month before activity 19 Page 1718： Third step: design ? The back board of the theme : Succinct, atmosphere, stress the activity theme . The picture should depend on upwards, the under part to keep white( consider the result watched in the open air)。s card, card of test drive, journalist card: Include the unified element of the activity, rely mainly on blue and white. scene result picture of test drive and test drive route After the place is defined, according to place, the vehicle that is need to show , propaganda article according to certain proportion sign on the plane figure. In the certain proportion, paint out the route from start place to mark the turn, fork in the road out, make corresponding sign, put to signs or personnel in this place in the activity day. Determine the size that makes actually of dispatching a car in the platform, back board according to the size of the scene contact with market side to identify other work that show activity need. Such as the supply of electric and water. 5 、 relative procedures that show activity need 20 Page 1921： forth step: choose supplier（ page 19） production supplier function： launch stage, back board, design and production of YILABAO, acoustics and lighting. Decision based on: To determine base on distributors activity before Have done similar activity, distributed other famous brands’ activity Through negotiate with suppliers, to determine by opposite side’s professional spirit. In the process of activity, to contact with 2— 3 suppliers in the same time, through parisons to understand each suppliers ability, can pare their price. Identify the supplier After several times’munication, identify the supplier that both professional ability and price are suitable. List the work and acplish time that suppliers should cooperate,and then connection with them clearly. In the process of activity preparation should check supplier’s work continuously so as to ensure the preparation work fluently. Make supplier39。 Gush out and paint and enclose the available blue white balloon post to decorate four times。 The picture needs upwards, usually there are articles to block in the bottom。 Consider needing to put the vehicle , needs the performance , area size to consider the size of stage Advance 5 days to identify the size, set up one day before activity The stage needs to spread the blue or silver color carpet. Cooperate with Bora’s VI Exhibition board Information introduction of activity 5 work days YILABAO is enough Automobile stage Choose the wooden or metal material according to the budget, while in making process need to emphasize the bearing and transportation question 5 work days Lease of desk and chair Highclass, keep the image of pany 3 work days tent blue or silver color sunshades and blocks the rain, puts in the chair or desk 3 work days Acoustics and light Acoustics outside , light put on the back board 3 work days Include back music 21 企業(yè) 企業(yè) . .企業(yè)企業(yè) 22 活動人員（根據(jù)實(shí)際情況決定是否需要以下人員） 功能：提供主持人、模特、禮儀、舞蹈等活動現(xiàn)場所需的人員。通過現(xiàn)場演藝主持人串詞來評定主持人的水平和經(jīng)驗(yàn)是否足夠。通過模特（禮儀）的走臺、站姿、坐姿來判斷其舞臺表現(xiàn)能力。模特的標(biāo)準(zhǔn)相對而言要高于禮儀的標(biāo)準(zhǔn)。根據(jù)活動需要，通過現(xiàn)場表演，在舞姿、表情、集體配合的默契等方面判定舞蹈的好與壞。 其他人員： 登記試車人員資料、汽車美容人員 兼職學(xué)生即可，品貌端莊，認(rèn)真仔細(xì)。 要求：熟悉產(chǎn)品知識，掌握一定的銷售技巧，擁有工作熱情。 ? 主持人培訓(xùn)：主持人是整個活動流程控制的關(guān)鍵，在選擇主持人時(shí)，注重其經(jīng)驗(yàn)、表達(dá)、應(yīng)變能力，培訓(xùn)其關(guān)于產(chǎn)品的信息和活動的安排，讓其熟悉主持人串詞。 ? 其他工作人員培訓(xùn) 陪駕人員：活動流程安排、試車路途注意事項(xiàng)，安全、路線的培訓(xùn)。 其他人員：根據(jù)各個部分的工作進(jìn)行不同的培訓(xùn)。用海綿膠粘在車牌位置上。 ? 車身裝飾： 采用即時(shí)貼材料，為確保豐富的立體效果，可分層制作。 小型刻字供應(yīng)商，可讓背景板制作商統(tǒng)一制作。 ? 服裝制作商： 活動中需要采用統(tǒng)一的服裝，預(yù)先聯(lián)系制作，制作周期預(yù)留 2周。 Page 1921：第四步：供應(yīng)商選擇（ page 21） 其他要求 服裝： 舞蹈人員服裝需要符合活動的基調(diào)和寶來的定位。 禮儀服裝需統(tǒng)一。 其他細(xì)節(jié) 模特、禮儀的鞋、絲襪、發(fā)型等均需要有統(tǒng)一的規(guī)定、安排。 禮儀、工作人員說辭 面對消費(fèi)者時(shí)，統(tǒng)一的介紹內(nèi)容。 安全協(xié)議 供試車者填寫，確?；顒拥陌踩?，規(guī)定時(shí)速和其他交通安全需注意的事項(xiàng)。 Page 22：第五步：文字資料準(zhǔn)備 第六步：選擇試車人員 第六步：選擇試車人員 ? 動作一，甄別試車者 。 有私家車，駕齡兩年以上。 通過 EMAIL和電話邀約，注意根據(jù)活動安排通知試車者分批抵達(dá)， 并提前一周郵寄邀請函，注明時(shí)間、集中地點(diǎn)以及熱線電話。 集中地：交通便利的場所作為市區(qū)集中點(diǎn)。 25 A、接送試車人員：通知試車者、記者在市中心某處集中，統(tǒng)一前往經(jīng)銷商展廳。 集中場地安排：中巴 3輛，背景板 1副，接待臺 1張，簽到物資以及茶水等；接待工作人員 2名，跟車人員 3名。工作人員留下駕照副本，發(fā)放試車胸卡，安排試車車輛，每輛車安排 2名試車人員，可陪同 2名家屬。 C、主持人串詞：主持人介紹活動安排，請?jiān)囓嚾藛T觀看播放資料帶。 試車活動當(dāng)天工作 Page 2324：第七步：試車活動執(zhí)行 E、展廳發(fā)車： 主持人請?jiān)囓嚾藛T來到門口發(fā)車臺的位置，準(zhǔn)備發(fā)車。陪駕人員將車開上車臺，禮儀引導(dǎo)試車人員進(jìn)入駕駛位。 發(fā)車人員站在車臺的左前側(cè)，手執(zhí)發(fā)車旗，揮旗發(fā)車，車輛間隔 3分鐘左右。在展廳的兩側(cè)均擺放視場地許可擺放寶來車（建議展現(xiàn)出新上市各款顏色寶來）。 在展廳的兩側(cè)設(shè)現(xiàn)場訂購區(qū)。 展廳外用橫幅、升空氣球、遮陽傘、刀旗等裝飾。 G、目的地休息、返程： 陪駕人員將車輛停好在指定區(qū)域內(nèi)。 主持人串詞，進(jìn)行抽獎活動。 條件許可的情況下可安排一些游戲，供試車人員和家屬休閑。 目的地休息時(shí)間約 2030分鐘，換另一名試車者駕車返回發(fā)車地點(diǎn)。 抵達(dá)展廳，陪駕人員將車輛按順序停放好，禮儀引導(dǎo)試車人員進(jìn)入展廳，領(lǐng)取紀(jì)念品，填寫訂購單。 26 前期宣傳：軟文、硬廣告宣傳 ? 報(bào)紙廣告 選擇當(dāng)?shù)匕l(fā)行量最大的兩家媒體。 報(bào)版格式、文字內(nèi)容有統(tǒng)一的格式。 ? 網(wǎng)絡(luò)配合 選擇各大門戶網(wǎng)站或當(dāng)?shù)氐闹W(wǎng)站宣傳。 網(wǎng)絡(luò)軟文的宣傳。 采用各地方言配音。 向市場部了解，寶來計(jì)劃投放的報(bào)紙稿內(nèi)容，根據(jù)報(bào)紙的版式調(diào)整具體設(shè)計(jì)，配合活動信息的文字內(nèi)容。正確使用寶來和一汽 大眾的 LOGO。 設(shè)計(jì)內(nèi)容確認(rèn)后，制作菲林，提前一周教給媒體相