【正文】 ard : Include the unified element of the activity, rely Bora’s standard color, blue and white. remarks： Design concept can consult VI handbook, ensure LOGO put into correct position. send the design paper to market department, to ensure it conform to Bora’s market position and style of product. result picture of decorate at the scene: After the place is defined, according to place, the vehicle that is need to show , propaganda article according to certain proportion sign on the plane figure. Determine background size that produces actually that produce needed according to the sizes of scene. contact with market side to identify other work that show activity need. Such as the supply of electric and water. relative procedures that show activity need 9 Page 910： Forth step:choose or cooperate with suppliers Manufacture supplier Function： Background board, the exhibition board,the design and manufacture of lease of sound, light, desk chair,etc. Decision based on: To determine base on distributors activity before Have done similar activity, distributed other famous brands’ activity Through negotiate with suppliers, to determine by opposite side’s professional spirit. In the process of activity, to contact with 2— 3 suppliers in the same time, through parisons to understand each suppliers ability, can pare their price. Identify the supplier After several times’munication, identify the supplier that both professional ability and price are suitable. List the work and acplish time that suppliers should cooperate,and then connection with them clearly. In the process of activity preparation should check supplier’s work continuously so as to ensure the preparation work fluently. Make supplier39。s exhibition room, take part in the activity of test drive. 5 Page 3： The standard of distributor’s public show the flow chart of distributor to prepare the public show Lay down the plan Choose the time and place design Choose or cooperate with supplier Preparation of data Decorate the scene Carry out the show 6 Page 4： first step: lay down the plan 1. Select the suitable time to make the activity in to full play. Such as: weekends 2. Detail arrangements of activity 3. The aspects that need fawvolkswagen’s cooperation. Such as relative design, materials 4. The workers list of activity 5. The materials of activity 6. The way to deal with crisis. Such as rain outside, too many or too less visitors 7. Time table of activity carry out 8. Budget of activity The abovementioned content forms the written characters,send to the area and market department to examine and approve. Begin the preparation after the scheme is defined. 7 Page 56： second step： choose time and place ? Highclass bar： begin in weekends’dusk, the major consumer are white neckband ? Highclass building: Monday to Friday’s get off duty time, to attract white neckband who have several buying ability ? Large pany： Monday to Friday’s get off duty and lunch time, can concurrent show and test drive ? Apartment： holiday and weekend, choose the mature apartment that have buying ability ? Market： holiday and weekend, cooperate several distributors show the products, choose the market that more people will e and have buying ability ? Drive school: too see from different situation, choose weekend and school that have clear consumer. Decision based on: measurement of location each car need 60cm calculating, according to showing concrete quantity choose the place 2 、 stream of people ： The consumption colony of the market belongs to mediumtohigh grandly, the stream of people is centralized Others: whether Vehicles’coning and leaving are convenient, have step show vehicle turn on upper markets by influence To book place:Considering each factor of selecting the market, definitely as soon as possible. Further, to contact with the market to consult and discuss next step decoration. Because the place respect is scheduled in the place to be relatively tense on weekend and festivals or holidays, need to be advanced 1 month to connect with market,some good place of geographical position need to book in 2 months ahead of time. Such as:Shanghai ganghui square “experiences Bora, with enjoyment” 2020 national itinerant exhibitions take a test drive activity example Public show: Choose the numerous markets of a local stream of people, is done the scene to show by the local distributor , Promote and sell. Shanghai； Paris spring Beijing: yansha square Guangzhou： tianhecheng square Chengdu:yitengyanghuatang 8 Page 78： Third step: Design ? The background board of the theme : Succinct, atmosphere, stress the activity theme . The picture should depend on upwards, the under part to keep white( consider the result watched in the open air)。s maximum strength 4. Regulate each distributor’s way and contents in the sales process and set up the image distinguish system in consumers’ mind. Three processes of activitythe first city as example The stage of preheating the advertising of newspaper, work and radio station Shows and test drive activity Middle and later propagate stage Reporters’ followup stories To advance a month To decide the specific time through the activity The soft document is propagandized, the followup stories After a month of activity end 4 Page2： contents of major activity Public show: Choosing 12 local, high grade markets with numerous people, putting 25 Bora automobiles in different colors. The distributor explains on behalf of the scene, introduce the product information and activity arrangement. Work time table Fist and second week Activity plan Third and forth week preparation of activity Fifth week activity