【正文】 ? 網(wǎng)絡(luò)廣告： 根據(jù)活動(dòng)主題。 如若需要 DMG國(guó)際廣告公司在設(shè)計(jì)內(nèi)容上配合，請(qǐng)?zhí)崆?1周與市場(chǎng)部確認(rèn)，并知會(huì) DMG國(guó)際廣告公司客戶部負(fù)責(zé)人。 原則上禁止不符合寶來(lái)傳播策略、 VI原則的報(bào)紙廣告。 * 本頁(yè)配上“體驗(yàn)寶來(lái)，樂(lè)趣隨行”全國(guó)巡展試車活動(dòng)報(bào)紙廣告設(shè)計(jì)稿圖片 Page 25：活動(dòng)宣傳配合 27 執(zhí)行流程 ? 報(bào)紙廣告： 提前 30天落訂，確認(rèn)投放的報(bào)紙名稱、時(shí)間、版式。 ? 電臺(tái)廣告 利用各地捷達(dá)的廣告時(shí)間投放。 寶來(lái)迷你網(wǎng)站上巡展試車活動(dòng)介紹。 報(bào)紙軟文的宣傳。 配合當(dāng)時(shí)發(fā)布的報(bào)紙廣告，附上活動(dòng)信息。專車送試車人員返回。 車輛出發(fā)后，目的地工作人員通知發(fā)車地工作人員準(zhǔn)備接送。 安排茶水、水果和零食供試車人員飲用。 陪駕人員和試車者溝通，了解駕駛寶來(lái)的感受，解答相關(guān)的汽車技術(shù)問(wèn)題。試車人員在休息區(qū)域休息。 在展廳外合適的地方擺放發(fā)車背景板和發(fā)車臺(tái)。 展廳四周擺放寶來(lái)一拉寶， X展架等現(xiàn)有的展示設(shè)備，烘托現(xiàn)場(chǎng)氣氛。 展廳正對(duì)背景板處，設(shè)來(lái)賓休息區(qū)，供消費(fèi)者休息。 主題背景板側(cè)放置電視，播放功能片。陪駕人員轉(zhuǎn)移到副駕駛座位。根據(jù)車輛的順序逐一念出事先安排好的試車人員名單。 D、領(lǐng)導(dǎo)講話：當(dāng)?shù)貐^(qū)域代表講話介紹活動(dòng)意義和目的等。禮儀引導(dǎo)試車人員就坐。 B、試車人員登記：抵達(dá)展廳后，請(qǐng)?jiān)囓嚾藛T出示駕照，填寫安全協(xié)議。集中地工作人員負(fù)責(zé)在事先準(zhǔn)備好的試車人員名單上登記實(shí)際抵達(dá)人員，并及時(shí)通知發(fā)車地的負(fù)責(zé)人集中地車輛出發(fā)時(shí)間。 服務(wù)人員：大巴分批接試車者到試車地點(diǎn)。 ? 動(dòng)作三，接試車者 。 ? 動(dòng)作二，邀約 。 甄別條件：未來(lái)一年內(nèi)欲購(gòu)車，購(gòu)車預(yù)算在 1530萬(wàn)左右的， 以及本市汽車記者和相關(guān)白領(lǐng)雜志記者。 領(lǐng)導(dǎo)人發(fā)言稿 突出活動(dòng)主題，符合領(lǐng)導(dǎo)的身份和地位。 新聞稿 抓住新聞點(diǎn)，突出活動(dòng)的主題，能引起記者的興趣。 24 第五步：文字資料準(zhǔn)備 主持人串詞 攬括整個(gè)活動(dòng)的流程，生動(dòng)形象。 培訓(xùn) 活動(dòng)前，需針對(duì)模特和禮儀及其他工作人員進(jìn)行培訓(xùn)相關(guān)的寶來(lái)產(chǎn)品知識(shí)的 活動(dòng)信息。 模特服裝或重新設(shè)計(jì)或讓模特公司提供，均需要事先過(guò)目，確認(rèn)顏色和質(zhì)地。在制作前需確認(rèn)服裝樣式、需印制的 LOGO樣板和活動(dòng)主題等。 ? 印刷供應(yīng)商： 在作好完稿、菲林的工作后，印刷的周期大約需要 5天，所以需要留足充裕的時(shí)間，以免發(fā)生錯(cuò)誤。在貼上車身兩側(cè)或車頭上時(shí)，注意保護(hù)車身漆，在車門處劃開(kāi)，以便開(kāi)關(guān)門。 選擇的是小型的刻字、噴繪供應(yīng)商，亦可讓背景板制作商統(tǒng)一制作。 * 本頁(yè)配幾張“體驗(yàn)寶來(lái)樂(lè)趣隨行”全國(guó)巡展試車活動(dòng)試車現(xiàn)場(chǎng)工作人員的照片 23 其他供應(yīng)商 ? 寶來(lái)車牌 ： 使用塑鋁板，根據(jù)寶來(lái)具體的尺寸，刻上標(biāo)準(zhǔn)的寶來(lái) LOGO，前 面放置中文，后面放置英文。 簽到人員：產(chǎn)品信息、活動(dòng)信息，簽到的流程，注意事項(xiàng)。 ? 禮儀培訓(xùn)：禮儀的選擇強(qiáng)調(diào)其儀態(tài)、容貌和語(yǔ)言的表達(dá)，培訓(xùn)時(shí)簡(jiǎn)單介紹活動(dòng)信息和活動(dòng)內(nèi)容、引導(dǎo)來(lái)賓。 人員培訓(xùn) 活動(dòng)過(guò)程中，工作人員的執(zhí)行能力將直接影響到活動(dòng)的順利與質(zhì)量。 經(jīng)銷商陪駕人員： 現(xiàn)場(chǎng)介紹汽車知識(shí)、產(chǎn)品信息，在附駕駛上控制試車者的速度，確保駕駛的安全。 Page 1921：第四步：供應(yīng)商選擇（ page 20） 攝影、攝像： 功能：記錄活動(dòng)的過(guò)程 要求：將活動(dòng)的重點(diǎn)、亮點(diǎn)告訴攝影攝像，讓其在拍攝時(shí)特別注意重點(diǎn)的時(shí)刻和人物。 舞蹈： 或激烈、或優(yōu)雅，需要根據(jù)活動(dòng)的主題來(lái)定。 通過(guò)與模特（禮儀）的面對(duì)面的溝通了解模特的修養(yǎng)和素質(zhì)。 模特、禮儀： 身量高挑、氣質(zhì)和容貌屬上乘。 選擇標(biāo)準(zhǔn) 主持人 ：口齒伶俐，反應(yīng)機(jī)敏，外形端莊大方。 The theme on the background board needs bigger than the word on the general picture . Advance 5 work days to provide finished CD to supplier ,set up one day before activity If higher than 3. 15 meters, paints need to be divided twice, and carry on the concatenation in the gushing out of the picture, But will influence the result of the picture stage Not smaller than the width of back board。 The standard size is 3*6 meters。s detail of working Item Requirement Time Remark Back board Split open and gush out the picture of painting on TRUSS shelf 。 activity theme sigh our at background board, use lar ger style of calligraphy. ? Launch stage and back decoration:10meter*4meter, high 20cm platform. both sides to appear on the stage and leave office slope, to adopt blue surface, stick the LOGO on the fawvolksvagen and Bora’s car. Background adopt TRUSS finish making up door type,respectively nearly 3 meter wide and 1 meters high, the top is nearly 1meter high and 3 meter long. gush out and paint on splitting open, Put and dispatching a car in the platform and appearing on the stage on both sides of the slope . Invitation card : continue the Bora’s unified design style of the activity and design elements. ? Employee39。 Before showing, vehicles need to buy the insurance, fully unexpected to happen. The onthespot staff member needs to put on unify clothing , in order to set up the fawvolkswagen’s whole brand image. 16 Page 1314： seventh step: carry out the public show（ page 14） Show the divided work of basis personnel publicly Personnel duty quantity Control personnel Control activity quality, deal with and happen suddenly the incident 1 etiquette Distribute and propagate the single page, introduce the activity situation 2 Sale on the spot Introduce disposition of Bora’s detail to the consumer 3 Equipment The once that maintain on spot equipment are normal and safe 1 Resistor personnel and scene Resistor materials of consumers 2 photograph Note activity course 3 Improvement of automobile looks Keep the cleans of the on the spot cars 1 Total 13 List of articles of public show content requirement quantity Bora automobile（ include introduce cars cards) Different color and type 25 Pack the cars and promoting the brand level 25 Back board The most striking position in the scene 1 Product introduction exhibition board Auxiliary equipment , support consumers to watch 1 Direct leaflet Distribute at the scene, introduce the products and activity content 5000 Work card Unified job personal identification image 13 Model and staffs’ clothing Unified pany image 15 Acoustic and light Set off the onthespot atmosphere 1set The cosmetic goods and material of automobile Clean cars, maintain image several Knife flag、 shade sun umbrella、YIBAOLA,etc. The scene is decorated, easy to draw the treasure including product information and activity to introduce two kinds Permit of location Water, hand paper and medicine Activity rear service goods and material several Register table, chair, table and pen Consumer register several 17 Page 15： standard of distributor’s test drive the flow chart that prepare test drive Lay down the plan Location selection design Choose or cooperate with suppliers Preparation of characters Choose personnel to have a test Carry out test dirve Activity content(“experience Bora with enjoyment”as example）： a、 34 group of peoples, each a batch of 20 can be as potential consumers work. 2 work cars and 1 middle bus b、 Exhibition room activity: The host introduces the activity, the leader makes speech, watch the short film . c、 ceremony of dispatching a car : Dispatch a car in the platform on by acpany driver, consumer who test drive set out by car. The staff member waves the flag to dispatches a car . d、 Try driving on the way: The happy tour of Bora: Each Bora take two consumers, drive in turn. Appreciate the beautiful scenery on the way, experience the driving enjoyment by Bora e、 The little rest o