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寶來巡展試車活動(dòng)經(jīng)銷商執(zhí)行規(guī)范2-營銷制度表格-在線瀏覽

2024-10-21 17:47本頁面
  

【正文】 carry out Sixth week conclusion of activity 1. The distributors provide plan of activity, describe the details of activity on paper then Send it to area and marketing department. 2. Begin to handle the work after marketing department’s improvement. 3. Send the relative information of data and material quantity to marketing department the place, identify the show place or the Route of test drive and the destination 2. Identify the worker, and relative prepare work 3. Identify the final design plan of the scene and make Relative goods. material reach 2. Decorate the place of activity activity take place 1. Collect the reports from media 2. Advertise on newspaper the data and conclusion of activity to marketing Department. Distributor39。 1 The standard of Bora Itinerant exhibition, test drive activities distributor carries out October,2020 2 Contents: 1. The survey 2. Standards of distributor shows in front of the public 3. The standards of distributor test drive 4. The propagate and cooperate for the activities 5. Followup work of activities 3 Page 1: Survey ? Objective: 1. Sets up fixed connections with potential consumers and make them have vivid understanding and recognizing of Bora’s features to have identification. 2. Through promoting the reputation degree in consumer39。s mind to reach the function which promotes the sales volume. 3. Strengthen Bora’s petitiveness in the automobile market, increasing the popularizing in the area, to develop every area and the distributor39。s exhibition room shows and test drive: Through showing scene, register on inter, distributor exhibition room collect the consumer list who hope for that test drive,and screen the list, invite the potential consumer to go to distributor39。 activity theme sigh our at background board, use larger style of calligraphy. ? The exhibition board of product introduction: to continue Bora’s pass through and this activity’s theme, use the unified design element. The size and scale require being smaller than the background board of the theme , keep the striking position of the background board of themes . ? Propagate the single page: to continue the Bora’ and activity’s unified design style of and design elements. Include the content and activity information of product introduction and introduce content . ? Employee39。s detail of working Item Requirement Time Remark Back board Split open and gush out the picture of painting on TRUSS shelf 。 The standard size is 3*6 meters。 The theme on the background board needs bigger than the word on the general picture . Advance 5 work days to provide finished CD to supplier ,set up one day before activity If higher than 3. 15 meters, paints need to be divided twice, and carry on the concatenation in the gushing out of the picture, But will influence the result of the picture stage Not smaller than the width of back board。s representative of sales amp。s clothing of dancing needs to accord with the base of the activity and mediating the localization of Bora The clothing of model either design either provide from model pany need to be checked in advance by pany, confirm the color and quality The Etiquettes’ clothing should be the same. training In front of the activity, model, etiquette and other staff members should be trained and relevant products knowledge and activity information other details Shoes, silk socks, hairdo of the model, etiquette need unified regulation, arrangement Page 910: forth step: choose and cooperate with suppliers( page 10’2) 12 Page 11: Fifth step:The datapreparing of the characters hosts’ bunch of words Fastening the flow of drawing together the whole activity, vivid image the diction of etiquette , staff member When meet consumer, unified introduction content . Register forms at the scene According to the activity request, make the form of registering, use onthespot, collect consumer39。 The distributor introduces the products. ? Decorate: the image and the sign of fawwolkswagen, use the unified show tool,back board,etc.. ? Material: The products, distributor39。s clothing suitable, recreation。 Pay attention to the courtesy , can39。s performance, disposition ing in detailed introduction, explanation the features of Bora to the consumer. D、 Sell the car, register test drive at the scene:consumer can pay the deposit at the scene and invite consumers to take part in the test drive activity E、 Distribute leaflets: Distribute leaflets to the consumer, let its understanding Bora detailed -- staff advance two hour to reach to the scene while outside engaged staff advance an hour. To prepare the beginning of activity. Works on the public show Attention: While arranging exhibits, there should relevant personnel that show up and guide and check the result of assigning in the area. All decoration should be finished at the first day of activity。 enjoyment g、 Points for attention: Personnel need to leave the copy of driving license and ID card to test drive, in order to guarantee that the activity is safe. Each one that test drive need to sign the safe agreement , the speed is restricted. Activity appear unexpected by course, vehicle need park scene to inform the relevant department that settles a claim to insurance pany. 18 Page 16: first step:program proposal details of test drive: assembly place, start place, destination decoration plan such as launch stage, exhibition room and back board list of items need fawvolkswagen support such as relevant design, articles event staff list event articles list way of deal with cirsis such as the accident event of car and the car blocked by policemen. event schedule budget The
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