【正文】 ............................................................................................................................................................................... 20 目標(biāo)客戶心理分析 ........................................................................................................................................................................................................................................................ 21 （ 1）當(dāng)?shù)鼐用?..................................................................................................................................................................................................................................................................... 21 （ 2）當(dāng)?shù)厮綘I業(yè)主 ............................................................................................................................................................................................................................................................ 21 （ 3）企事業(yè)高級管理人員 ................................................................................................................................................................................................................................................ 22 （ 4）政府公務(wù)員 ................................................................................................................................................................................................................................................................ 22 （ 5）外出打工人員 ............................................................................................................................................................................................................................................................ 23 年齡特征分析 ................................................................................................................................................................................................................................................................ 23 3 第三部分 項(xiàng)目定位 .................................................................................................................................................................. 24 一、定位的基準(zhǔn)原則 .............................................................................................................................................................................................................................................................. 24 二、定位的邏輯結(jié)構(gòu) .............................................................................................................................................................................................................................................................. 24 三、項(xiàng)目市場定位 ................................................................................................................................................................................................................................................................... 26 四、功能定位 ........................................................................................................................................................................................................................................................................... 27 .................................................................................................................................................................................................................................................................. 27 . 市場契機(jī) ..................................................................................................................................................................................................................................................................... 28 ....................................................................................................................................................................................................................................................................... 28 五、經(jīng)營檔次定位 ................................................................................................................................................................................................................................................................... 29 六、定位總結(jié) ........................................................................................................................................................................................................................................................................... 29 第四部分 地塊分析與規(guī)劃 .......................................................................................................................................................... 30 一、項(xiàng)目地塊描述 ................................................................................................................................................................................................................................................................... 30 二、項(xiàng)目地塊環(huán)境分析 .......................................................................................................................................................................................................................................................... 30 三、項(xiàng)目地塊 SWOT分析 .................................................................................................................................................................................................................................................... 31 四、地塊分析小結(jié) ................................................................................................................................................................................................................................................................... 32 五、地塊規(guī)劃建議