【正文】 .......................................................................................................................................74 .................................................................................................................................................................................74 .................................................................................................................................................................................75 .....................................................................................................................................................................................................77 ............................................................................................................................................................................................................................77 ................................................................................................................................................................................................79 ........................................................................................................................................................................................................81 ............................................................................................................................................................................................................................82（類似于營管部＋市場督導＋危機處理） ........................................................................................................................................83 ....................................................................................................................................................................................................................................84. 業(yè)務人員激勵管理 ..................................................................................................................................................................................................................84 ............................................................................................................................................................................................................................85第三部分 錢啤集團營銷人力資源的現(xiàn)狀與分析 ...................................................................................................................................................................................876 / 101 ...........................................................................................................................................................................................................................88 ....................................................................................................................................................................................................................................88 ...........................................................................................................................................................................................................89 ............................................................................................................................................89. 有對 “人才 ”需求的想法，但缺乏清晰的人才標準概念 ..................................................................................................................................................91，是造成企業(yè)相關崗位稀缺的原因之一 ....................................................................................................................92，導致供求矛盾突出 ........................................................................................................................................................................92 ........................................................................................................................................................................................93 ................................................................................................................................................................................................94 ....................................................................................................................................................................................................95.“開發(fā)與培訓 ”薄弱，忽略了培養(yǎng)與建立企業(yè)員工共同的職業(yè)理念 ................................................................................................................................96.“績效評價 ”執(zhí)行不力 ............................................................................................................................................................................................................97.“報酬研究 ”不均衡 ..............................................................................................................................................................................................................98.“內部人員關系 ”有待梳理 ................................................................................................................................................................................................101 ................................................................................................................................................................................................................................101 “人力資源研究 ”....................................................................................................................................................................................................102 “問題 ”的認識（集中于短期危機） ............................................................................................................................................................................103 錢啤集團營銷人力資源管理改進建議 .............