【正文】 o manage the logistics information effectively, so that the level of all functions’ coordination and integration is still verylow.D. Inadequate informationsharing systemThe information system construction of rural chain supermarkets is relatively backward. Electronic ordering systems, electronic data interchange systems and valueadded network systems have not been used. Decisionmake and information management systems are far from perfect. It is difficult to municate information among chain supermarkets, distribution centers and suppliers. All these lead to the untimely procurement and replenishment, resulting in supply gap. It is difficult to get timely operational guidance, sales, management, goods delivery and transfer between head office and the branches. In addition, information on products and services can not be feedback in time. Distribution products that do not reflect local characteristics and farmers’ need will be affecting the development of chain supermarkets.E. Smallscale enterprises, lacking of leading enterprisesWhile the consumption of the rural market is potential, farmers’ spending power is poor. They do not accept designed products in the short time. Moreover, there are a lot of problems such as dispersion demand, high cost of rural logistics operation, smallscale, inadequate facilities, insufficient funds and without leading enterprises. It is difficult to achieve in logistics, distribution, management, and economies of scale. F. Distribution center with unqualified personnel, lack of logistics talents who are familiar with the rural market Distribution center came out late in China and was lack of professionals. The qualities of employments are generally low. Most operators do not have enough logistics knowledge with understanding little about operation principles , business segment interface, operating processes, industry standards, service standards and modern information technical application. In this background, logistics talents are specially lack of in rural areas. There is an urgent need to develop enough talented persons who understand rural, farmers and grasp the features of modern rural logistics.IV. THE LOGISTICS AND DISTRIBUTION STRATEGY OF RURALCHAIN SUPERMARKETSA. Selecting the appropriate distribution waysThe logistics and distribution of chain supermarkets have four distribution ways which are selfdelivery, thirdparty logistics, mon delivery and supplier delivery. Because of the special properties of rural areas, farmers and agricultural products, the development of China39。 It is lack of market demand in rural areas, farmers’ consumer environment and awareness have not yet mature, the Infrastructures of logistics are still poor, the store layout is fragmented, regional span is large, distribution paths are tortuous and long, therefore, the distribution is difficult。 logistics；supermarket chains.I. INTRODUCTIONSince the “Ten Thousand Villages” market project was carried out, the chain supermarket, a new operating system and sale model, has been developed in the wide rural areas. These chain markets are guiding farmers to increase consumption, narrow the gap between urban and rural, promote the development of modern circulation in rural areas and rural market. It has been weled by farmers. However, logistics and distribution, the core of the chain supermarkets, are still very weak. The strength of distribution is the key to the super market’s operating cost, profit and related cooperator’s profit plus. Under the current situation of economic crisis, the answer to solve the problems of the rural chain supermarkets’ logistics and distribution is important to develop the rural markets, develop the economics, and build socialist new countryside.II. THE CONCEPTS AND CHARACTERISTICS OF RURAL CHAIN SUPERMARKETS’ LOGISTICS AND DISTRIBUTIONDistribution is an economic activity, that enterprises based on user needs reserve goods in the distribution centers or other locations by the most effective way, and send the goods to users in the region within the reasonable framework of economic,. It includes the purchase, storage, sorting, cargo handling, delivery and other activities. It is a logistics activities way which bine with the special, integrated business flow and logistics. Because rural areas, farmers and agricultural products are unique, they have some different characteristics pared with urban logistics distribution. Frequent orders for the rural chain supermarkets, many stores, high frequency of purchase orders, strict time limits for delivery。 distribution of goods。The Study on Logistics and Distribution Strategy of China’s Rural SupermarketsAbstractSince “Ten Thousand Villages” market project was carried out, the chain supermarkets have been developing in therural areas. Logistics and distribution, the tie to various operating of chain supermarkets, play an important role on the smoothly operation of the supermarket. A lot of problems, which are from local markets, now is being the bottleneck of the development of supermarket. In this paper, the author analyzed the problems present in current logistics and distribution of China39。他們必須實(shí)施嚴(yán)格的食品質(zhì)量檢測，防止假冒偽劣產(chǎn)品流入市場，以保證食品安全，創(chuàng)造一個(gè)舒適的消費(fèi)環(huán)境，滿足農(nóng)民消費(fèi)者的最大需求。對于有著密集人口和便利交通的農(nóng)村連鎖超市來說，他們可以根據(jù)產(chǎn)品類型選擇每天每月需要的產(chǎn)品。F. 配置特殊產(chǎn)品，發(fā)展自有品牌配置價(jià)格低廉的產(chǎn)品需要基于當(dāng)?shù)厍闆r，考慮農(nóng)民的消費(fèi)心理、消費(fèi)習(xí)慣以及消費(fèi)水平。連鎖超市可以建立自己的員工教育培訓(xùn)中心，也可以把員工送往專業(yè)的物流公司或大學(xué)深造，提高他們的專業(yè)素養(yǎng)及水平。E. 培養(yǎng)物流人才當(dāng)前，由于農(nóng)村連鎖超市缺乏物流專業(yè)人才，發(fā)展農(nóng)村物流業(yè)人才至關(guān)重要。對超市來說，不僅能減少購買成本，保障農(nóng)產(chǎn)品質(zhì)量及安全，也能從當(dāng)?shù)胤植康玫疆a(chǎn)品信息，與農(nóng)民建立良好的合作關(guān)系，逐漸提高產(chǎn)品質(zhì)量，發(fā)展特殊產(chǎn)品，并且深度開發(fā)農(nóng)村市場。連鎖超市可以通過與某一地區(qū)的政府部門合作，建立農(nóng)產(chǎn)品加工基地，解決高質(zhì)量農(nóng)產(chǎn)品和附帶當(dāng)?shù)禺a(chǎn)品。D. 確立農(nóng)產(chǎn)品基地，保證農(nóng)產(chǎn)品供應(yīng)的安全農(nóng)產(chǎn)品易壞，季節(jié)性強(qiáng)。如果一個(gè)農(nóng)村商店的分配率一年中連續(xù)四個(gè)月或五個(gè)月都低于65%，其名單就會在特許經(jīng)營資格書上剔除。主導(dǎo)企業(yè)優(yōu)先加入合同。通過回顧、評估和分析財(cái)務(wù)狀況、業(yè)務(wù)場所、人員素質(zhì)、運(yùn)作地位，沒有能力或是有假冒偽劣商品行為的農(nóng)村商店將不允許加入農(nóng)村連鎖超市。這些方法都會帶來管理上的信息化和科學(xué)化。分配中心應(yīng)該建立電腦化的管理信息系統(tǒng)，包括電子自動(dòng)化訂貨系統(tǒng)、電子數(shù)據(jù)互換、銷貨點(diǎn)系統(tǒng)和信息反饋系統(tǒng)。為了滿足一些鮮活商品、易腐爛商品的分配需求，分配中心也應(yīng)該加快運(yùn)送速度，提高效率，減少物流成本及采用有冰箱和保存功能的倉庫。加強(qiáng)硬件和軟件的建設(shè)。農(nóng)產(chǎn)品和其它商品可以和其相應(yīng)信息一起加工。完善分配中心的功能。B. 加強(qiáng)分配中心的構(gòu)建以達(dá)到現(xiàn)代化決定分配中心的規(guī)模。