【正文】 he contract in which the distribution rate should not be less than a certain percentage, if farm shops’ distribution rate has been below 65% for four consecutive months or five months throughout the year, theywill be canceled the franchise qualifications. In the same time, the distribution rate of each farm shop must be of certain requirements to improve the overall distribution rate of chain supermarkets.D. Establishing agricultural production base to ensure thesecurity of agricultural products supplicationAgricultural products are perishable and seasonal, their transportation, packaging and processing are more difficult to guarantee quality and delivery capacity. The chainsupermarkets can establish agricultural products processing bases, through the cooperation with government in regional areas, to deal with highquality agricultural and sideline native products bought from farmers. For farmers, the distribution channels of agricultural products can be changed to optimize the rural economic structure and product structure and increase their ine. For supermarkets, it can not only reduce purchasing cost, ensure quality and safety of agricultural products, but also get product information in the local branches to strengthen the relationship with farmers, improve product quality continuously, develop special products, and explore the rural markets more indepth. To build a modern agricultural production base is the inevitable choice for solving the problems of agricultural products bought in local and supermarket development.E. Training and paying attention to the cultivation of logistics professionalsAt present, it is important to develop talents of rural logistics industry, the rural supermarket distribution centers are lack of logistics professionals. This can be enhanced by the introduction of qualified people, but the education and training to their own staff are more important. Chain supermarkets can set up their own training center for staff education and training as well as send them to a professional logistics pany or a college to improve their professional quality and technical level. In these ways, the distribution centers can increase their efficiency.F. Configuring special goods, developing owned brands.Configuring inexpensive goods needs to be based on local conditions. The farmers’ consumption psychology, habit and level need to be taken into account. The cheaper goods and owned brand products can be positioned. For farm chain shops in the county with dense population, the convenient traffic, they can choose the consumer goods mainly and daily supplement in the type of goods. For farm chain shops in the township, town and village with population dispersed, they should choose the necessities suitable for rural consumption level. They must carry out stringent checks on the quality of goods to prevent counterfeiting drug products entering themarket to ensure product safety, create a fortable environment for consumption to meet the maximum needs of farm consumers. And they also need to develop and cultivate their own brand advantages, so as to expand further markets, attract consumers, expand market shares and improve service quality and levels to enhance the petitiveness of enterprises.摘要：本文的目的是介紹綠色物流領(lǐng)域及描述通過組合優(yōu)化制定中出現(xiàn)的一些問題。 many products of the chain supermarkets in rural areas are big package supply based on individual store distribution center to dismantle zero and sorting.III. THE MAIN PROBLEMS OF LOGISTICS AND DISTRIBUTION OF RURAL SUPERMARKETSA. The lower rate of uniform distribution and higher operating costAccording to the merce department survey, the coverage of rural chain supermarkets has reached more than 60% since “Ten Thousand Villages” market project was carried out while the distribution rate is just 40%.This is not only lower than 60% of the average delivery rate of domestic chain supermarkets, but also much lower than the rate of foreign chain supermarkets which is more than 80%. .Uniform distribution leads to unified procurement. The stores can’t get advantages of chains. This will lead to the high logistics cost.B. The unreasonable logistics and distribution patterns of reading information efficientlyRecently, our rural chain supermarkets’ logistics and distribution channels are mainly consists of distribution centers, rural food and supplymarketing cooperatives, thirdparty logistics and distribution system. Actually, these three kinds of distribution ways are facing to the same problem of high logistics costs. Many chain supermarkets have not established their own distribution center and could not met the needs of the distribution services. Even though some chain supermarkets have established their own distribution centers, there are still many problems. Most rural supermarkets are small and lack of funds to build distribution centers, therefore a number of distribution centers can not meet the demands on supermarket distribution. The rural chain stores spread widely and the limited amount of single chain supermarkets distribution. The ine is less than the cost of distribution centers’ construction and operation.C. Delayed construction, poor technology, low distribution level of distribution centersThe distribution centers of rural chain supermarkets are transformed and expanded mostly on the basis of the original warehouse, which can not meet the service needs of chain supermarkets. These distribution centers can only be used for warehousing, storage and transportation. They are lack of deep processing capacity of goods, information processing and feedback functions. The basic facilities are inadequate and lack of mechanized equipments and testing, processing, freezing, cold storage, packaging and other equipments. Computer information management systems are also far from perfect which lead to the weakness of timely exchange of data with suppliers, headquarters and branches. It is difficult t