【正文】
ristics of affairs 3. Partition type of database, in distributed database management system and network platform, design based on global sharing and local Shared database, to support points 4. Cloth type data processing, and realize the subsystem and its internal between the function module information between integration。t need training, it can use the system. In addition, if through the network to provide online feedback words and can be promptly transmits information to the pany39。s close cooperation, effective for customers to create more value added。 every link For corporate entity, information and capital management。 On the other hand through the process of enterprise business restructuring decreases the cost. Customer relationship management of customers through the thorough analysis, detailed information to improve customer satisfaction, thus to improve the petitiveness of enterprises a method. Help enterprises to maximize customer as the center of being human resource, resources, including the tangible and intangible assets, and will these resources concentrated applied to existing customers and potential customers in the body. 2, the SCM and CRM system construction principles 1. Will the customer and supply chain link up. First of all, this means that in partners to share trading data. To ensure that the lower inventory. Secondly, can be in supply chain through the correct data with frontline staff in connected. Frontline staff after receiving orders, should clearly understand constantly updated inventory and product data, accordingly can provide accurate delivery information. Meanwhile, the network makes these information in the supply chain partners of sharing bees possible. 2. Support enterprise by the hierarchical to flow layer is made management mode transformation. Many enterprise management personnel to think, the hierarchical structure and function of enterprise organization set up affected customer relationship established. This system makes the organization in the different customer service activities are separated, difficult to plete customer information feedback back to organization. The management mode of flow layer with functional division of break the organization boundary, making the group will focus on the final result, focused on customer rather than enterprise internal organization activities. Flow layer management mode of the system to promote the integration of the supply chain upstream front activities, including interorganization activities. Therefore, flow layer system mode can greatly improve the ability of customer support supply chain. 3. Listen to the needs of the market information, timely municated to the whole supply chain. Dynamic environment, through the marketing strategy and information technology master the exact requirements. Make the enterprise supply chain activities based on reliable supply basis. Keep the balance of demand and supply. Meanwhile, customer relations management make enterprise through the new business model, using the latest new information technology, expand the scope of business activity, timely grasp new market opportunities, have more market share. 4. Overall management of the enterprise and customer relationships between. The relationship between firm and customer. Sales of injustice, including pure business relationship, such as in the process of contract signing, order processing, shipment, receipts etc, and including the enterprise marketing and aftersale service process in various relations, such as marketing process and potential customer relations. For enterprise and customer relationships between the prehensive management, will signif