【正文】 ................. 5 2．資金短缺造成休閑農(nóng)莊的發(fā)展受限 ....................................................................... 5 四、珊瑚休閑農(nóng)莊項(xiàng)目方案 ..................................................................................................... 5 （一）項(xiàng)目發(fā)起原因 ......................................................................................................... 5 （二）項(xiàng)目?jī)?yōu)勢(shì) ................................................................................................................ 6 ......................................................................................................... 6 ................................................................................................................ 6 ......................................................................................................... 6 4．項(xiàng)目服務(wù)優(yōu)勢(shì) ....................................................................................................... 7 5．項(xiàng)目團(tuán)隊(duì)優(yōu)勢(shì) ....................................................................................................... 7 （三）市場(chǎng)戰(zhàn)略 STP分析 .................................................................................................. 8 ................................................................................................................ 8 ......................................................................................................... 8 ................................................................................................................ 9 (四 )營(yíng)銷策略 ................................................................................................................... 9 1．產(chǎn)品策略 .............................................................................................................. 9 2．定價(jià)策略 .............................................................................................................. 9 3．渠道策略 .............................................................................................................. 9 4．促銷策略 .............................................................................................................. 9 （五）農(nóng)莊的規(guī)劃示意圖 .................................................................................................10 ........................................................................................................10 2．珊瑚休閑農(nóng)莊建筑平面示意圖 ............................................................................. 11 珊瑚休閑農(nóng)莊創(chuàng)業(yè)計(jì)劃書(shū) （六）珊瑚休閑農(nóng)莊建設(shè)內(nèi)容 .......................................................................................... 11 食 ———— 瓜果蔬菜 綠色 健康 ................................................................................. 11 宿 ——— 蟲(chóng)蛙低吟 似樂(lè)易眠 ...................................................................................13 娛 ———— 山村野趣 融入自然 .................................................................................14 （七）珊瑚休閑農(nóng)莊組織機(jī)構(gòu) ..........................................................................................15 1．公司組織機(jī)構(gòu)設(shè)置 ...............................................................................................15 2．股本結(jié)構(gòu) .............................................................................................................16 3．人員配備 .............................................................................................................17 4．人員選拔 .............................................................................................................17 五、風(fēng)險(xiǎn)分析及對(duì)策 ...............................................................................................................17 （一）市場(chǎng)風(fēng)險(xiǎn) ...............................................................................................................17 （ 二）競(jìng)爭(zhēng)風(fēng)險(xiǎn) ...............................................................................................................17 （三）經(jīng)營(yíng)風(fēng)險(xiǎn) ...............................................................................................................17 （四）市場(chǎng)淘汰風(fēng)險(xiǎn) ........................................................................................................18 六、財(cái)務(wù)預(yù)測(cè) .........................................................................................................................18 （一）籌資總額 ...............................................................................................................18 （二）投資預(yù)算 ...............................................................................................................18 （三）營(yíng)業(yè)收入預(yù)算 ........................................................................................................19 （四）營(yíng)業(yè)成本預(yù)算 ........................................................................................................19 （五）營(yíng)業(yè)利潤(rùn) ...............................................................................................................20 七、財(cái)務(wù)核算分析 ..................................................................................................................21 （一）公司成立初期的資產(chǎn)負(fù) 債表 ...................................................................................21 （二）公司五年預(yù)計(jì)資產(chǎn)負(fù)債表 ......................................................................................22 （三）公司預(yù)計(jì)五年的利潤(rùn)表 ..........................................................................................23 （四）公司預(yù)計(jì)五年現(xiàn)金流量表 ......................................................................................24 附件一：市場(chǎng)調(diào)研 ..................................................................................................................25 附錄二： 公司的規(guī)章制度 ......................................................................................................30 珊瑚休閑農(nóng)莊 創(chuàng)業(yè)計(jì)劃書(shū) 第 1 頁(yè) 共 31 頁(yè) 一、 休閑農(nóng)莊 簡(jiǎn)介 農(nóng)民依托當(dāng)?shù)芈糜物L(fēng)景資源，利用村寨院舍開(kāi)發(fā)農(nóng)事風(fēng)情和本土文化資源，因地制宜地經(jīng)營(yíng)特色旅游服務(wù)，成為勤勞致富的有效途徑。最后我們時(shí)刻樹(shù)立危機(jī)意識(shí)，不斷提升和發(fā)展自己，并且我們會(huì)注意維系顧客關(guān)系，建立“顧客資料庫(kù)” 經(jīng)常與重要顧客保持聯(lián)系。面對(duì)這些我們也采取相應(yīng)的措施，如通過(guò)促銷、打折優(yōu)惠、辦理會(huì)員卡等穩(wěn)定顧客。并結(jié)合當(dāng)?shù)貙?shí)際，展示最樸實(shí)的農(nóng)家風(fēng)貌，讓游客有賓至如歸的美感，并切身領(lǐng)略農(nóng)家的習(xí)俗文化， 真正的“身心”旅游。 該項(xiàng)目可以采取的促銷策略有：①建立珊瑚休閑農(nóng)莊