【正文】 ............................................................... 4 1．中國(guó)經(jīng)濟(jì)和旅游業(yè)快速發(fā)展使休閑旅游成為可能 .................................................. 4 2．政府機(jī)構(gòu)政策的支持 ............................................................................................ 4 3．臺(tái)州豐富的旅游資源 ............................................................................................ 4 （四）威脅分析 ................................................................................................................ 5 1．會(huì)受到中低檔酒店的沖擊 ..................................................................................... 5 2．資金短缺造成休閑農(nóng)莊的發(fā)展受限 ....................................................................... 5 四、珊瑚休閑農(nóng)莊項(xiàng)目方案 ..................................................................................................... 5 （一）項(xiàng)目發(fā)起原因 ......................................................................................................... 5 （二）項(xiàng)目?jī)?yōu)勢(shì) ................................................................................................................ 6 ......................................................................................................... 6 ................................................................................................................ 6 ......................................................................................................... 6 4．項(xiàng)目服務(wù)優(yōu)勢(shì) ....................................................................................................... 7 5．項(xiàng)目團(tuán)隊(duì)優(yōu)勢(shì) ....................................................................................................... 7 （三）市場(chǎng)戰(zhàn)略 STP分析 .................................................................................................. 8 ................................................................................................................ 8 ......................................................................................................... 8 ................................................................................................................ 9 (四 )營(yíng)銷(xiāo)策略 ................................................................................................................... 9 1．產(chǎn)品策略 .............................................................................................................. 9 2．定價(jià)策略 .............................................................................................................. 9 3．渠道策略 .............................................................................................................. 9 4．促銷(xiāo)策略 .............................................................................................................. 9 （五）農(nóng)莊的規(guī)劃示意圖 .................................................................................................10 ........................................................................................................10 2．珊瑚休閑農(nóng)莊建筑平面示意圖 ............................................................................. 11 珊瑚休閑農(nóng)莊創(chuàng)業(yè)計(jì)劃書(shū) （六）珊瑚休閑農(nóng)莊建設(shè)內(nèi)容 .......................................................................................... 11 食 ———— 瓜果蔬菜 綠色 健康 ................................................................................. 11 宿 ——— 蟲(chóng)蛙低吟 似樂(lè)易眠 ...................................................................................13 娛 ———— 山村野趣 融入自然 .................................................................................14 （七）珊瑚休閑農(nóng)莊組織機(jī)構(gòu) ..........................................................................................15 1．公司組織機(jī)構(gòu)設(shè)置 ...............................................................................................15 2．股本結(jié)構(gòu) .............................................................................................................16 3．人員配備 .............................................................................................................17 4．人員選拔 .............................................................................................................17 五、風(fēng)險(xiǎn)分析及對(duì)策 ...............................................................................................................17 （一）市場(chǎng)風(fēng)險(xiǎn) ...............................................................................................................17 （ 二）競(jìng)爭(zhēng)風(fēng)險(xiǎn) ...............................................................................................................17 （三）經(jīng)營(yíng)風(fēng)險(xiǎn) ...............................................................................................................17 （四）市場(chǎng)淘汰風(fēng)險(xiǎn) ........................................................................................................18 六、財(cái)務(wù)預(yù)測(cè) .........................................................................................................................18 （一）籌資總額 ...............................................................................................................18 （二）投資預(yù)算 ...............................................................................................................18 （三）營(yíng)業(yè)收入預(yù)算 ........................................................................................................19 （四）營(yíng)業(yè)成本預(yù)算 ........................................................................................................19 （五）營(yíng)業(yè)利潤(rùn) ...............................................................................................................20 七、財(cái)務(wù)核算分析 ..................................................................................................................21 （一）公司成立初期的資產(chǎn)負(fù) 債表 ...................................................................................21 （二）公司五年預(yù)計(jì)資產(chǎn)負(fù)債表 ......................................................................................22 （三）公司預(yù)計(jì)五年的利潤(rùn)表 ..........................................................................................23 （四）公司預(yù)計(jì)五年現(xiàn)金流量表 ................................................................