【正文】 .................. 4 消費(fèi)者需求分析 ................................................................................................................ 5 是否考慮在廣漢買房 .............................................................................................. 5 能夠接受的房屋總價(jià) .............................................................................................. 6 期望的住房面積 ...................................................................................................... 7 計(jì)劃購買的住宅層數(shù) .............................................................................................. 7 項(xiàng)目 SWOT 分析 ............................................................................................................... 8 項(xiàng)目優(yōu)勢 .................................................................................................................. 8 項(xiàng)目劣勢 .................................................................................................................. 9 項(xiàng)目機(jī)會(huì) .................................................................................................................. 9 項(xiàng)目威脅 .................................................................................................................. 9 第四章 項(xiàng)目定位 ........................................................................................................................... 9 目標(biāo)客戶群體定位 ............................................................................................................ 9 產(chǎn)品定位 .......................................................................................................................... 10 建筑風(fēng)格定位 .................................................................................................................. 10 戶型定位 .......................................................................................................................... 10 第 5 章 項(xiàng)目開發(fā)與建設(shè) ............................................................................................................. 10 開發(fā)思路 .......................................................................................................................... 11 開發(fā)周期 .......................................................................................................................... 11 第 6 章 財(cái)務(wù)分析 ......................................................................................................................... 12 主要經(jīng)濟(jì)技術(shù)指標(biāo) ......................................................................................................... 12 規(guī)劃要求 ................................................................................................................ 12 項(xiàng)目情況 ................................................................................................................ 12 項(xiàng)目總投資估算 ............................................................................................................. 12 項(xiàng)目開發(fā)成本及開發(fā)費(fèi)用 .................................................................................... 12 開發(fā)費(fèi)用 ................................................................................................................ 13 預(yù)計(jì)收入 ................................................................................................................ 13 銷售稅金 ................................................................................................................ 14 項(xiàng)目總投資 ............................................................................................................ 15 融資方案及經(jīng)營計(jì)劃 ...................................................................................................... 15 本科畢業(yè)論文 XX 房地產(chǎn)項(xiàng)目前期策劃及可行性研究 IV 財(cái)務(wù)盈利能力分析 ............................................................................................................... 16 土地增值稅 ................................................................................................................ 16 項(xiàng)目利潤 ................................................................................................................... 16 主要經(jīng)濟(jì)指標(biāo) ............................................................................................................ 16 項(xiàng)目財(cái)務(wù)評價(jià)結(jié)論 ............................................................................................................... 18 第 7 章 項(xiàng)目不確定性分析 ............................................................................................................... 18 盈虧平衡分析 ...................................................................................................................... 19 敏感性分析 ......................................................................................................................... 19 風(fēng)險(xiǎn)分析 ............................................................................................................................. 20 政策風(fēng)險(xiǎn) ................................................................................................................... 20 工程進(jìn)度風(fēng)險(xiǎn) ............................................................................................................ 21 通貨膨脹風(fēng)險(xiǎn) ............................................................................................................ 21 第 8 章 結(jié)論 .................................................................................................................................... 21 參考文獻(xiàn)： ...................................................................................................................................... 22