【正文】 跟進(jìn)。 可是現(xiàn)時(shí)我國(guó)房地產(chǎn)行業(yè)中就存在著很多急功近利的投資者，只看到房地產(chǎn)行業(yè)的高回報(bào)，沒(méi)有看到房地 產(chǎn)行業(yè)的高風(fēng)險(xiǎn)，沒(méi)有任何依據(jù)就盲目的投資，結(jié)果使得項(xiàng)目投資風(fēng)險(xiǎn)加劇，很多中途因?yàn)檫@因?yàn)槟堑脑蚨鴮?dǎo)致項(xiàng)目無(wú)法繼續(xù)開(kāi)發(fā)下去。 關(guān)鍵詞： 市場(chǎng)調(diào)研 前期策劃 可行性研究 本科畢業(yè)論文 XX 房地產(chǎn)項(xiàng)目前期策劃及可行性研究 II XX government planning and real estate projects in prefeasibility study Major: Project Management Student: XX Instructor: XX Abstract With the continued development of our economy, our residents and cultural level of ine are rising, people39。s high risk, there is no basis to blind investment, the result that increased investment risk , because this way because many of the reasons which led to the development project can not continue to go on. This is not conducive to the interests of investors themselves, is not conducive to the stable development of the entire real estate industry. After many lessons learned from actual cases, the real estate development as an important part of project planning and prefeasibility study along with the hot real estate industry has attracted the attention of people. In this paper, the ROC government Guanghan Dongsheng real estate development projects as the carrier, reference books, a variety of materials, the use of scientific methods, from the project background, market research, economic analysis and risk management and other aspects of real estate development to do preplanning and feasibility studies Were analyzed and discussed, in order to develop real estate projects for the future can be a reference for decisionmaking to provide a sample. Key words： Market Research Early Planning Feasibility study 本科畢業(yè)論文 XX 房地產(chǎn)項(xiàng)目前期策劃及可行性研究 III 目 錄 第 1 章 XX 國(guó)府房地產(chǎn)開(kāi)發(fā)項(xiàng)目簡(jiǎn)介 ........................................................................................ 1 項(xiàng)目名稱 ............................................................................................................................ 1 項(xiàng)目地塊位置及周邊概況 ................................................................................................ 1 項(xiàng)目編制依據(jù) .................................................................................................................... 2 第 2 章 項(xiàng)目背景 ........................................................................................................................... 2 廣漢基本情況 .................................................................................................................... 2 經(jīng)濟(jì)環(huán)境 ............................................................................................................................ 3 廣漢 GDP ................................................................................................................. 3 廣漢財(cái)政收入 .......................................................................................................... 3 廣漢固定資產(chǎn)投資 .................................................................................................. 3 第 3 章 廣漢房地產(chǎn)市場(chǎng)調(diào)研 ....................................................................................................... 4 廣漢市房地產(chǎn)市場(chǎng)現(xiàn)狀 .................................................................................................... 4 廣漢市歷年房地產(chǎn)價(jià)格走勢(shì)圖 ........................................................................................ 4 廣漢主要同類型樓盤信息及項(xiàng)目?jī)r(jià)格定位 .................................................................... 4 消費(fèi)者需求分析 ................................................................................................................ 5 是否考慮在廣漢買房 .............................................................................................. 5 能夠接受的房屋總價(jià) .............................................................................................. 6 期望的住房面積 ...................................................................................................... 7 計(jì)劃購(gòu)買的住宅層數(shù) .............................................................................................. 7 項(xiàng)目 SWOT 分析 ............................................................................................................... 8 項(xiàng)目?jī)?yōu)勢(shì) .................................................................................................................. 8 項(xiàng)目劣勢(shì) .................................................................................................................. 9 項(xiàng)目機(jī)會(huì) .................................................................................................................. 9 項(xiàng)目威脅 .................................................................................................................. 9 第四章 項(xiàng)目定位 ........................................................................................................................... 9 目標(biāo)客戶群體定位 ............................................................................................................ 9 產(chǎn)品定位 .......................................................................................................................... 10 建筑風(fēng)格定位 .................................................................................................................. 10 戶型定位 .......................................................................................................................... 10 第 5 章 項(xiàng)目開(kāi)發(fā)與建設(shè) ............................................................................................................. 10 開(kāi)發(fā)思路 ...............................................................................