傳立中國媒體市場分析-展示頁
2025-01-18 00:03本頁面
【正文】 f OlayNaobaijin PharmArcheGai Zhong GaiHuangjindadangPuxue PharmCH MobileAoqiliRejoiceJiuxin20232 PG brands in the top 10, The others are local brands. ** Page 13 About media Scenario by media... City (Local) Province Nation wide Structure of China Mass Media National Provincial Local This structure applies to TV, Newspaper and Radio Media Consumption Habits 8 9 . 17 0 . 62 1 . 74 6 . 855 0 . 66 8 . 84 5 . 10 10 20 30 40 50 60 70 80 90 100T V Y T DD a i l y N e w s p a p e r Y T DR a d i o Y T DA n y M a g a zi n e P MC i n e m a P MB u s S t o p / S h e l t e r A d P WB u s A d ( O n O u t s i d e ) P WI n t e r n e t P 6 MSource: CMMS 2023 Spring, Target: Male 2040 Page 16 TV TV is still a dominant medium in China highest coverage Average 90% highest share of spending among all media 70%+ TV Coverage by Market /Yesterday 0102030405060708090100AverageBJSH GZ CDTJSYJN NJWHFZ XAKM CQXMShZHZZZQDDLHRBCC NC NB HF NN CSTY SZ FSHK% Source: CMMS 2023 Spring (30 cities), Target: Male 2040 TV Basic statistics No. of color TV sets/100HH in Urban areas 116 No. of TV sets/100HH in Rural areas 102 Television coverage of population 93% Viewing Behaviour ? In China, the prime time range is within 18:30 to 22:00 ? Higher viewership on weekends – with the exception in South China, . Guangzhou, where the viewership is higher on weekdays Watching TV the key leisure activities 0
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