全球營銷學(xué)肯德基公司全球本土化營銷策略分析論文-展示頁
2025-08-05 09:56本頁面
【正文】 e international marketing of the road to provide some inspiration.So I chose this study as KFC39。s catering industry has brought some good reference.However, the trend in today39?？系禄谥袊就粱晒I銷的策略分析AbstractThis paper to the world39。s increasing emphasis on foreign markets, corporate background, and local characteristics of localization, to seize the economic hot spots, to KFC as a brand marketing strategy case to the Analysis of localization.The significance of the paper through the Kentucky Fried Chicken has been in China for the localization of a very mature business and marketing strategy to our study are in various stages of growth of China39。s increasingly global economy international business highlights the importance of marketing activities for the growing Chinese panies to learn the mature Western firms international marketing lessons, and from a theoretical point of view to be expounded in order to play on the practice guidance is very necessary. This article is from this perspective, select a sample of Kentucky39。s sample for two reasons: First, the KFC fastfood industry in the cosmopolitan leader, regardless of the length of time from entering the market and its influence on point of view, have a great need for research。s localized marketing can be said that the highest high in the same industry.KFC is how to implement localization strategies of China：This article is based on the “4P” theory in the marketing. Then I launch the elaboration from these four aspects—product,price,promotion,place.
教學(xué)教案相關(guān)推薦
鄂ICP備17016276號(hào)-1