【正文】 .......31致謝.......................................................322山東科技大學(xué)碩士學(xué)位論文CONTENTCＯＮＴＥＮＴIntroduction................................................................................................................................1 The background and significance........................................................................................................1 Topics of domestic and foreign research status...................................................................................1 Thesis structure and main content........................................... .......................................................... 3 Research methods...........................................................................................................................3 Innovation............................................................................................................................................4 definition of releavant concepts......................................................................................6 Definition and management of drug advertising.................................................................................6 The definition of drug drug advertising......................................................................................6 Manifestations of the illegal drug advertisements ...................................................................7 The need for regulation of drug ads ...................................................................................................8 of false drug advertising............................................................................................10 Disadvantages of drug advertising regulation system.................................................................10 Terms of reference of the regulatory separation ......................................................................10 Regulatory professional review of the limited of scope...........................................................10 False drug advertising law system is not perfect For false advertising lighter punishment.........................................................................11.........................................................................11 Statutory advertising mode of operation of the lack of professional review .........................12 Drug advertising regulation legislation scattered and conflic .........................................................13 Drug advertising and liability accountability system is not per.........................................................14 Civil pensation system defects...........................................................................................14 The current litigation system is not conducive to consumer rights..........................................153. Foreign to drug advertising supervision and management and experience ..................16 Foreign to drug advertising supervision and Management Introduction...........................................16 Experience of the supervision and management of national drug ads...............................................184. The false drug advertising supervision countermeasures................................................21 Retonalize the regulatory regime ......................................................................................................211山東科技大學(xué)碩士學(xué)位論文CONTENT Merge rights............................................................................................................................. 21 Improve the scope of the definition of drug ads...................................................................22 Improve drug advertising regulation legal system..................................................................... ....22 Statutory form for the Perfection of China39。關(guān)鍵詞： 藥品廣告 法律制度 對(duì)策建議山東科技大學(xué)碩士學(xué)位論文ABSTRACTABSTRACTDrug is a special modity. When the people face to the physical health problems, theyshow a strong demand to the drugs. However, according to the specificity of drug efficacy,they can not to be replaced. The special of drugs decided the specificity of drug advertisingregulation. But China39。本文集中在藥品廣告法律中主要存在的問(wèn)題上提出相關(guān)建議和對(duì)策，包括理順我國(guó)現(xiàn)行醫(yī)藥監(jiān)管體制、完善現(xiàn)有法律制度、采取相對(duì)集中的立法模式和健全藥品廣告監(jiān)管法律責(zé)任追究制度。通過(guò)國(guó)外在藥品廣告監(jiān)管法律制度方面先進(jìn)經(jīng)驗(yàn)的研究和借鑒，提出符合我國(guó)國(guó)情的建議。但我國(guó)目前法律制度對(duì)藥品廣告的監(jiān)督和管理方面還不夠完善，存在很多不足之處。碩士生簽名：日期：AFFIRMATIONI declare that this dissertation, submitted in fulfillment of therequirements for the award of Master of Law in Shandong University of Scienceand Technology, is wholly my own work unless referenced of acknowledge. Thedocument has not been submitted for qualification at any other academicinstitute.Signature:Date:山東科技大學(xué)碩士學(xué)位論文摘要摘 要藥品是一種特殊的商品，人們?cè)谏眢w健康出現(xiàn)問(wèn)題的時(shí)候，對(duì)藥品表現(xiàn)出一種強(qiáng)力的需求，然而根據(jù)藥品功效的專(zhuān)屬性，各類(lèi)產(chǎn)品之間不可替代。分類(lèi)號(hào)：D 9密級(jí)：公開(kāi)U D C ：單位代碼：學(xué) 位 論 文我國(guó)藥品廣告監(jiān)管法律制度研究孔潔10424申請(qǐng)學(xué)位級(jí)別：碩士學(xué)位專(zhuān)業(yè)名稱(chēng)：法律碩士（法學(xué)）指導(dǎo)教師姓名：朱玉玲職稱(chēng)： 副教授山 東 科 技 大 學(xué)二 0 一二年五月論文題目：我國(guó)藥品廣告監(jiān)管法律制度研究作者姓名：孔潔入學(xué)時(shí)間： 2010 年 9 月專(zhuān)業(yè)名稱(chēng)