房地產企業(yè)網絡營銷策略探析畢業(yè)論文-展示頁
2025-06-30 23:44本頁面
【正文】 各項技術服務提供最佳工具。互聯(lián)網通過展示商品圖像，商品信息資料庫提供有關的查詢，來實現(xiàn)供需互動與雙向溝通。互聯(lián)網被設計成可以傳輸多種媒體的信息，如文字、聲音、圖像等信息，使得為達成交易進行的信息交換能以多種形式存在和交換，可以充分發(fā)揮營銷人員的創(chuàng)造性和能動性。營銷的最終目的是占有市場份額，由于互聯(lián)網能夠超越時間約束和空間限制進行信息交換，使得營銷脫離時空限制進行交易變成可能，企業(yè)有了更多時間和更大的空間進行營銷，可每周7天，每天24小時隨時隨地的提供全球性營銷服務。而房地產網絡營銷是利用計算機網絡技術，現(xiàn)代通訊技術以及數(shù)字交互媒介平臺進行房地產網絡營銷活動。關鍵詞 房地產/網絡營銷/優(yōu)劣勢/手段 ABSTRACT As the electronic information technology is changing and the emergence of the Internet and the rapid spread of Internet technology, using the modern marketing has bee an important way of real estate marketing. But the network marketing channel to exploit to estate enterprise to bring opportunities at the same time, they inevitably and traditional marketing channel conflict, and there is some and traditional marketing channel different new problems. This paper discusses estate network marketing characteristics, advantages and disadvantages, network marketing of real estate industry and influence in network marketing, analyzes the problems existing in the real estate network marketing is the way and the present situation, and proposed the real estate industry for network marketing, some countermeasures for real estate network marketing model research is of great significance.KEY WORDS Real Estate, Internet Marketing, Advantages and disadvantages, Means 顯示對應的拉丁字符的拼音目 錄中文摘要................................................Ⅰ英文摘要................................................Ⅱ1 網絡營銷的概述.........................................1 網絡營銷的定義......................................1 網絡營銷的特點......................................12 網絡營銷的對房地產業(yè)的影響.............................2 從開發(fā)商角度........................................2 從消費者角度........................................3 從開發(fā)商和消費者來說................................43 房地產項目網絡營銷優(yōu)點及障礙分析.......................4 房地產企業(yè)進行網絡營銷的優(yōu)點........................4 房地產企業(yè)進行網絡營銷的障礙........................64 目前房地產企業(yè)網絡營銷存在的問題.......................8 外部問題............................................8 內部問題............................................85 房地產項目網絡營銷方式探討.............................9 通過門戶網站、專業(yè)網站及自建網站在網上對開發(fā)項目進行宣傳..................................................9 可對客戶進行項目產品的網上調研接受意見反饋..........10 可通過商品網上競拍給項目造勢、提升項目人氣..........10結束語..................................................12致謝....................................................13
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