【正文】
急劇增加, 網(wǎng)絡營銷迅速波及全球, 波及所有商業(yè)領域, 波及市場營銷整個過程。real estate。marketing。estate network marketingbroader..Keywords:some methods to solve.Iquestions and so on.creditproblemproblems still exist,the real estateof people,enough to buy aHowever,enhance the real estategeographical boundaries,change the real estatecustomers,functions,to provide realtimebut also canenhanceIn the marketing processcan reducefavoritenot thebuyersof the real estateNetwork marketinghave beenthe pillar industry of our national economy,meet the marketdevelopment and the needs of.marketing planning,can adapt tomust beset upintangiblewhile also facingEnterprises areinto an Internetfocus from 關鍵詞:網(wǎng)絡;營銷;房地產(chǎn); AbstractWith the development of the Internet,本文以房地產(chǎn)營銷與Internet的結合為主線, 分析了這種營銷手段目前存在的問題,并提出了部分對策。做好房地產(chǎn)網(wǎng)絡營銷的準備,畢竟在將來這會是一種趨勢。但是,在網(wǎng)絡上夠買房子的人很少,因為房地產(chǎn)網(wǎng)絡營銷中存在的問題還是有的,目前存在的最大問題是網(wǎng)絡安全問題、信用問題、法律問題等等。網(wǎng)絡營銷是房地產(chǎn)的銷售的最快的一種方式,讓購買者可不用出戶就可以在網(wǎng)上挑選自己所喜愛的房子。企業(yè)要想立好腳跟,就必須隨著互聯(lián)網(wǎng)的發(fā)展制定出能適應的網(wǎng)絡營銷策劃,這樣才能滿足市場的發(fā)展和需要。摘要隨著互聯(lián)網(wǎng)的發(fā)展,眾多企業(yè)將發(fā)展目光從有形的市場轉換到網(wǎng)絡市場。企業(yè)也在面臨著新的挑戰(zhàn),同時也面臨著很多無形的市場機會。房地產(chǎn)是我國國民經(jīng)濟的支柱產(chǎn)業(yè),是消費者一直關注的方面。在營銷過程中還能夠降低營銷費用,增強企業(yè)和顧客的良好溝通,而且可以充分利用多媒體功能,提供實時服務,突破客戶地域界限,改變房地產(chǎn)企業(yè)的營銷理念,提升房地產(chǎn)企業(yè)的自身形象。面對這些問題,要有則改之,無則加勉。它有著美好的前景和市場。many enterprisestangible marketmarket will develop.faced with new challenges,manymarket tothe heel,with the development of the Internetmakenetworkso as toReal estate isconsumersconcerned about.is the fastestsales,canuserscan choose theirhouse on the internet.marketing costs,the good munication between business and customer,make full use of multimediaservicebreakenterprise marketing concept,enterprise image.fewhouse in thenetworkbecause of the existence ofin the network marketingthe biggestis the legalproblems of network security,problems,For such a problem,put forwardI personally think itprospects for the development of the realnetwork目錄 網(wǎng)絡營銷概述……………………………………………………………5(一) 房地產(chǎn)網(wǎng)絡營銷的含義……………………………………………5(二) 網(wǎng)絡營銷的特征……………………………………………………5(三) 網(wǎng)絡營銷的價值和發(fā)展趨勢………………………………………6 網(wǎng)絡營銷對房地產(chǎn)營銷的意義…………………………………………6(一) 目前房地產(chǎn)營銷的不足…………………………………………..6(二) 房地產(chǎn)網(wǎng)絡營銷的優(yōu)勢…………………………………………..7(三) 網(wǎng)絡營銷對房地產(chǎn)營銷的作用…………………………………..9 房地產(chǎn)網(wǎng)絡營銷目前存在的問題及解決方法………………………..10 我對房地產(chǎn)網(wǎng)絡營銷的建議