我國(guó)網(wǎng)絡(luò)營(yíng)銷的發(fā)展現(xiàn)狀與趨勢(shì)研究畢業(yè)論文-展示頁(yè)
2025-06-29 05:17本頁(yè)面
【正文】 除少數(shù)諸如軟件、信息等可直接從網(wǎng)上下載外,與傳統(tǒng)的購(gòu)物方式相比消費(fèi)者需要增加上網(wǎng)查詢、送貨等附加費(fèi)用,因此,對(duì)普通低收入消費(fèi)者而言,網(wǎng)絡(luò)消費(fèi)不僅不是簡(jiǎn)單方便的問(wèn)題,那么消費(fèi)者愿意多跑路、,他們?nèi)狈Φ氖窍M(fèi)信心和消費(fèi)能力,就是不缺時(shí)間. 還有網(wǎng)絡(luò)人才的缺乏,上網(wǎng)費(fèi)用較高等都是制約我國(guó)網(wǎng)絡(luò)營(yíng)銷發(fā)展的因素。網(wǎng)絡(luò)營(yíng)銷作為在Internet上進(jìn)行營(yíng)銷活動(dòng)，它的基本營(yíng)銷目的和營(yíng)銷工具是一致的，只不過(guò)在實(shí)施和操作過(guò)程中與傳統(tǒng)方式有著很大區(qū)別。一方面，網(wǎng)絡(luò)營(yíng)銷要針對(duì)新興的網(wǎng)上虛擬市場(chǎng)，及時(shí)了解和把握網(wǎng)上虛擬市場(chǎng)的消費(fèi)者特征和消費(fèi)者行為模式的變化，為企業(yè)在網(wǎng)上虛擬市場(chǎng)進(jìn)行營(yíng)銷活動(dòng)提供可靠的數(shù)據(jù)分析和營(yíng)銷依據(jù)。s online marketing market development at an early stage. As technology, experience and management deficiencies at this stage, the development of Network Marketing there are many problems, and it is these problems have constrained the development of network marketing. How to solve these issues bee the primary task of development of network marketing. We focus on domestic development when it es to network marketing internet marketing should see the development and the development of the impact of network marketing, and prehensive experience in the development of internet marketing, network marketing and the development of practice, in order to promote our development of network marketing. Network marketing prospects are limitless, but it can not be blindly optimistic, we look forward to when the prospects for the development of network marketing, network marketing development should also see the difficulties on the road, only to resolve the difficulties to be able to better development of China39。摘 要在網(wǎng)絡(luò)信息社會(huì)時(shí)代，網(wǎng)絡(luò)營(yíng)銷已經(jīng)成為當(dāng)今最熱門的話題之一在世界網(wǎng)絡(luò)營(yíng)銷高速發(fā)展的時(shí)候，我們是否能夠抓住它，是讓它成為我國(guó)網(wǎng)絡(luò)營(yíng)銷發(fā)展的動(dòng)力或者是阻力？對(duì)于挑戰(zhàn)，我們是否要逃避，還是勇敢地面對(duì)，使挑戰(zhàn)變成機(jī)遇，我國(guó)的網(wǎng)絡(luò)營(yíng)銷市場(chǎng)的發(fā)展還處于初級(jí)的階段由于技術(shù)，經(jīng)驗(yàn)，管理等方面的不足，現(xiàn)階段，我國(guó)網(wǎng)絡(luò)營(yíng)銷市場(chǎng)的發(fā)展存在著許多的問(wèn)題，而正是這些問(wèn)題制約著網(wǎng)絡(luò)營(yíng)銷的發(fā)展如何解決這些問(wèn)題成為我國(guó)網(wǎng)絡(luò)營(yíng)銷發(fā)展的首要任務(wù)我們?cè)陉P(guān)注國(guó)內(nèi)網(wǎng)絡(luò)營(yíng)銷發(fā)展的時(shí)候還應(yīng)該看到國(guó)外網(wǎng)絡(luò)營(yíng)銷的發(fā)展及其對(duì)我國(guó)網(wǎng)絡(luò)營(yíng)銷發(fā)展的影響，要綜合國(guó)外網(wǎng)絡(luò)營(yíng)銷發(fā)展的經(jīng)驗(yàn)，與我國(guó)網(wǎng)絡(luò)營(yíng)銷發(fā)展的實(shí)踐相結(jié)合，才能促進(jìn)我國(guó)網(wǎng)絡(luò)營(yíng)銷的發(fā)展網(wǎng)絡(luò)營(yíng)銷的前景是不可限量的，但是也不能盲目地樂(lè)觀，我們?cè)阢裤骄W(wǎng)絡(luò)營(yíng)銷發(fā)展前景的時(shí)候，還應(yīng)該看到網(wǎng)絡(luò)營(yíng)銷發(fā)展道路上的重重困難，只有把困難解決了，才能夠更好地發(fā)展我國(guó)的網(wǎng)絡(luò)營(yíng)銷，盡快地趕上并超越世界網(wǎng)絡(luò)營(yíng)銷水平。關(guān)鍵詞： 網(wǎng)絡(luò)營(yíng)銷 發(fā)展現(xiàn)狀 趨勢(shì)AbstractInformation society in the network age, network marketing has bee one of the hottest topics today. The rapid development of network marketing in the world, when the network market in China is facing historic opportunities and challenges in the world. The face of opportunities and if we can seize it, is to make it a driving force for development of Network Marketing or resistance? For the challenge, we want to avoid, or the courage to face the challenges into opportunities, and better for our network marketing development. Objectively speaking, China39。s Internet marketing, as soon as possible to catch up and exceed the level of network marketing world.Keywords：network marketing prospects目 錄引言 1一
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