【正文】 .................................................3 技術(shù)原理 ............................................................................................................................4 產(chǎn)品功能 ............................................................................................................................5 產(chǎn)品發(fā)展 ............................................................................................................................53. 公司簡介 .....................................................................................................................................6 公司概況 ............................................................................................................................6 公司宗旨 ..................................................................................................................6 公司理念 ..................................................................................................................6 公司總體戰(zhàn)略 ....................................................................................................................6 公司發(fā)展戰(zhàn)略 .........................................................................................................7 公司定位戰(zhàn)略 .........................................................................................................74 .市場分析 ......................................................................................................................................8 市場概述 ...........................................................................................................................8 市場環(huán)境 ...........................................................................................................................8 市場需求分析 ....................................................................................................................9 影響市場需求的因素 .............................................................................................9 市場購買行為模式分析 .........................................................................................95．競爭與營銷策略 ......................................................................................................................10 SWOT 分析 .....................................................................................................................10 競爭優(yōu)勢 ...............................................................................................................10 市場機(jī)遇 ................................................................................................................11 市場威脅 ................................................................................................................11 營銷策略 ..........................................................................................................................11 宣傳方式 ................................................................................................................12 價(jià)格策略 ................................................................................................................12機(jī)械有限責(zé)任公司商業(yè)計(jì)劃書2 銷售渠道 ................................................................................................................13 促銷策略 ................................................................................................................136. 主導(dǎo)服務(wù) ...................................................................................................................................14 服務(wù)模塊 ..........................................................................................................................14 售后服務(wù) ............................................................................................................................147．公司組織與人事管理 ...............................................................................................................14 人力資源管理 ..................................................................................................................168. 融資方式與財(cái)務(wù)分析 ................................................................................................................17 財(cái)務(wù)計(jì)劃簡述 ..................................................................................................................17 收入、成本費(fèi)用、稅金及利潤估算 ..............................................................................17 基本財(cái)務(wù)報(bào)表及主要輔助報(bào)表 ......................................................................................18 投資可行性分析 ..............................................................................................................21 凈現(xiàn)值法 ...............................................................................................................21 投資回收期 ........................................................................................