【正文】
中的快速反應,以及果斷的采取相關的措施來阻止對公眾造成壞的影響。星巴克咖啡公關案例分析Analysis of The Starbucks Coffee Public Relation Case摘要:本文主要討論星巴克咖啡公司在這次危機事件中的處理方式。除此之外,本文還將分析星巴克公司公司在這次事件中運用的相關危機處理技巧,以及在這樣的境況下,通過運用相關的公關技巧,在不利于公司的情況下怎樣扭轉局勢。關鍵字:技巧。 危機Abstract: The paper mainly discusses about the way that the starbucks pany deals with this ,the paper still discusses the relevant skills which the pany has applied to deal with the crisis. Under the circumstance, by using some relevant public relation, how does the pany change the situation into a better direction? Moreover the paper still analyses and discusses the pany’s quick reaction to the crisis and the pany decisively has taken some measures to st