星巴克戰(zhàn)略管理案例分析-展示頁
2025-01-27 22:05本頁面
【正文】 mental Mission Starbucks Understanding of environmental issues and sharing information with our partners Developing innovative and flexible solutions to bring about change Starbucks is mitted to a role of environmental leadership in all facets Of our business. Striving to buy, sell and use environmentally friendly products Recognizing that fiscal responsibility is essential to our environmental future Instilling environmental responsibility as a corporate value Measuring and monitoring our progress for each project Encouraging all partners to share in our mission Starbucks Starbucks “We’re not in the coffee business serving people but in the people business serving coffee .” Howard Schultz Starbucks Mode Quality and Skills Experience Expansion Brand building Unique Culture All of these methods makes a special “Starbucks Way” ? Excellent taste beans ? Strict quality control ? Excellent Service ? Shorten the waiting line ? Good location ? Soft beautiful music ? Wireless on line ? Comfortable store ? Find the best partner ? Using experienced manager to training ? Adapt food to local taste ? Also fit interior to local architecture ? Treat employee as an partner ? Stock ownership plan ? Training ? Cover both full time and part time employees ? Choose best location let everybody know the brand ? Cover every neighborhood Starbucks Content Starbucks 3. Starbucks Value Chain Starbucks Value Chain Starbucks BRAND VALUE Partner Quality Control Supplier Materials buying How a cup of Starbucks coffee is produced？ Employee Location Decoration Culture Starbucks coffee beans buying Starbucks D Buy beans exclusively enabled Starbucks purportedly the best coffees in the world Sigh longterm contract with bean planter Control the quality to guarantee the proper balance of flavor, body, and acidity Develop relationships with the countries from which it buys coffee beans. Starbucks Quality control Starbucks 1. Use good quality coffee, freshly roasted and freshly ground 2. The grind chosen must be of the correct fineness for the chosen brewing method. 3. The pot must be cleaned and warm. 4. Make only enough coffee for your immediate needs. The coffee will deteriorate if you keep it too long. Beans select Brewing Roast Coffee Starbucks Location Starbucks ?Location choose: always chose the highlevel office buildings 、 big shopping mall 、 airpor
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