【正文】 .................................................................................................................................32．1 行業(yè)現(xiàn)狀及中國(guó)動(dòng)漫產(chǎn)業(yè)的發(fā)展 .......................................................................................32．2 中國(guó)的動(dòng)漫蛋糕到底有多大 ...............................................................................................32．3 福建動(dòng)漫行業(yè) .......................................................................................................................43． 我 們 的 產(chǎn) 品 ..............................................................................................................................6 產(chǎn) 品 與 服 務(wù) .........................................................................................................................64．市場(chǎng)分析 ......................................................................................................................................85．競(jìng)爭(zhēng)分析及營(yíng)銷策略 ................................................................................................................105．1 行業(yè)分析： .........................................................................................................................105．2 行業(yè)介紹： .........................................................................................................................105．3 競(jìng) 爭(zhēng) 分 析 ..........................................................................................................................115．4 營(yíng)銷策略 .............................................................................................................................135．4．1 產(chǎn)品策略（Product） ..............................................................................................135．4．2 定價(jià)策略（Price） ..................................................................................................155．4．3 渠道策略（Place） ..................................................................................................175．4．4 促銷策略（Promotion） ..........................................................................................176．組織與人力資源 ........................................................................................................................187．公司戰(zhàn)略 ....................................................................................................................................207．1 公司概述 .............................................................................................................................207．2 總體戰(zhàn)略 .............................................................................................................................207．2．1 公司使命 ...................................................................................................................207．2．2 公司宗旨 ...................................................................................................................207．3 發(fā)展戰(zhàn)略 .............................................................................................................................207．3．1 初期 ...........................................................................................................................217．3．2 中期 ...........................................................................................................................217．3．3 長(zhǎng)期 ...........................................................................................................................218．風(fēng)險(xiǎn)分析 ....................................................................................................................................228．1 風(fēng)險(xiǎn) .....................................................................................................................................228．2 對(duì)策 .....................................................................................................................................23動(dòng)漫社項(xiàng)目可行性方案創(chuàng)業(yè)計(jì)劃書第 2 頁8．3 針對(duì)家長(zhǎng)對(duì)萌元素動(dòng)漫社的不信任的對(duì)策 .....................................................................239．投資和財(cái)務(wù) ................................................................................................................................259．1 投資分析 .............................................................................................................................259．1．1 凈現(xiàn)值 .......................................................................................................................259．1．2 內(nèi)含報(bào)酬率 ...............................................................................................................259．1．3 投資回收期 ...............................................................................................................269．2 財(cái)務(wù)報(bào)表 .............................................................................................................................269．2．2 項(xiàng)目敏感性分析： ...................................................................................................299．3 財(cái)務(wù)分析 .............................................................................................................................2910．創(chuàng)業(yè)團(tuán)隊(duì) ..................................................................................................................................32團(tuán)隊(duì)人員 ......................................................................................................................................3211．創(chuàng)業(yè)計(jì)劃表述（評(píng)估） ..........................................................................................................3411．1 創(chuàng)辦漫畫社的利益： .......................................................................................................3411．2 創(chuàng)辦漫畫社的風(fēng)險(xiǎn)： .......................................................................................................3411．3 動(dòng)漫市場(chǎng)有多大： ...........................................................................................................3411．4 對(duì)市場(chǎng)開拓能力的驗(yàn)證： ...............................................................................................3511．5 投資何時(shí)和怎樣撤出 ..............................................................