【正文】 二○○七年七月 三十 日 目 錄 一、項目總論 .................................................. 4 ............................................................................................................ 4 .................................................................................................. 4 .................................................................................................. 4 ........................................................................................... 4 ................................................................................ 4 ........................................................................................... 5 .................................................................................................. 5 二、項目投資環(huán)境和市場研究 ..................................... 7 ..................................................................................................... 7 ........................................................................................... 7 ................................................................................ 8 .............................................................................. 12 .................................................................... 15 .................................................................................. 15 ................................................................................................... 17 .............................................................................. 17 區(qū)房地產(chǎn)市場概況 ................................................................ 19 ................................................................................................ 20 ................................................................................................ 22 ................................................................................................ 23 ......................................................................................... 24 .................................................................................. 28 三、項目分析及評價 ........................................... 29 .......................................................................................................... 29 ................................................................................................ 29 、地勢 ............................................................................................ 30 ............................................................................................ 30 ......................................................................................... 30 ......................................................................................... 30 SWOT分析 .................................................................................................. 31 .......................................................................................................... 32 四、市場定位及項目評估 ........................................ 34 ................................................................................................... 34 ................................................................................................... 35 ................................................................................................... 36 ................................................................................................... 38 ................................................................................................... 44 五、項目開發(fā)建設進度安排 ...................................... 46 ........................................................................... 46 序與開發(fā)節(jié)奏 .................................................................................. 47 ..................................................................................... 47 .................................................................................. 47 ............................................................................................ 49 六、投資估算與資金籌措 ........................................ 50 ......................................................................................... 50 ................................................................................................... 53 ............................................................................................ 54 七、銷售及經(jīng)營收入測定 ........................................ 56 .............................................................................. 56 ..................................................................................... 56 .................................................................................. 60 ................................................................................................... 62 八、財務與敏感 性分析 .......................................... 63 ............................................................................................ 63 ..................................................................................... 65 九、可行性研究結論及建議 ...................................... 66 ................................................................................................ 66 ....................................................................... 67 ......................................................................................... 68 項目投資風險 ........................................................................................ 68 防范建議 ............................................................................................... 68 一、項目總論 項目背景 項目名稱 惠州市仲愷高新區(qū)仲愷廣場項目可行性研究 開發(fā)公司 深圳鵬基（集團）有限公司 研究工作依據(jù) ? 《房地產(chǎn)開發(fā)項目經(jīng) 濟